First Focus vs Integrity IT:Which is more popular by branded search in New Zealand?
In August 2026, First Focus had more branded searches than Integrity IT among nelson IT support companies in New Zealand. First Focus was estimated to have 60 branded searches compared to Integrity IT’s 10, and held a 40% Share of Search versus Integrity IT’s 6.7%.
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Which is more popular in search, First Focus or Integrity IT?
Compare Nelson IT support companies using branded searches made in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Focus, Integrity IT. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | Softsource vBridge | The IT Department | Integrity IT | OxygenIT | Roger Irwin Computer Services | CoreTech | CTEC |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 0% | 50% | 25% | 12.5% | 12.5% | 0% | — | — |
| Nov 2025 | 11.1% | 22.2% | 33.3% | 11.1% | 11.1% | 11.1% | — | — |
| Dec 2025 | 16.7% | 33.3% | 16.7% | 16.7% | 0% | 16.7% | — | — |
| Jan 2026 | 28.6% | 28.6% | 28.6% | 14.3% | 0% | 0% | — | — |
| Feb 2026 | 53.8% | 7.7% | 15.4% | 7.7% | 7.7% | 7.7% | — | — |
| Mar 2026 | 41.7% | 25% | 16.7% | 8.3% | 0% | 8.3% | — | — |
| Apr 2026 | 25% | 25% | 12.5% | 12.5% | 12.5% | 12.5% | — | — |
| May 2026 | 30% | 30% | 20% | 10% | 0% | 10% | — | — |
| Jun 2026 | 30.8% | 23.1% | 23.1% | 7.7% | 15.4% | 0% | — | — |
| Jul 2026 | 50% | 20% | 20% | 10% | 0% | 0% | — | — |
| Aug 2026 | 40% | 20% | 20% | 6.7% | 6.7% | 6.7% | — | — |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the First Focus and Integrity IT comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: First Focus took it in January 2026.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand moved from 0% to 40%, and its estimated monthly branded searches moved from 0 to 60.
- Across the 11 months ending August 2026, Integrity IT’s estimated Share of Search among nelson IT support companies in New Zealand moved from 12.5% to 6.7%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand nelson IT support companies in August 2026?
2 changes
In August 2026, First Focus lost estimated Share of Search among nelson IT support companies in New Zealand, from 50% to 40%.
In August 2026, Integrity IT lost estimated Share of Search among nelson IT support companies in New Zealand, from 10% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using First Focus’ and Integrity IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Focus
8 branded search terms
- first focus
- first focus auckland
- first focus christchurch
- first focus core
- first focus it
- first focus new zealand
- first focus nz
- firstfocus
Integrity IT
4 branded search terms
- integrity it
- integrity it security
- integrity it services
- integrityit
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