Fendt vs Massey Ferguson:Which is more popular by branded search in New Zealand?
In August 2026, Massey Ferguson had more branded searches than Fendt among tractor brands in New Zealand. Massey Ferguson was estimated to have 3.3K branded searches compared to Fendt’s 830, and held a 20.6% Share of Search versus Fendt’s 5.2%.
Follow Fendt vs Massey Ferguson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fendt or Massey Ferguson?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Massey Ferguson, Fendt. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fendt and Massey Ferguson comparison changed over the last 12 months?
3 findings
- Massey Ferguson was ahead of Fendt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands in New Zealand moved from 5.6% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 830.
- Across the 11 months ending August 2026, Massey Ferguson’s estimated Share of Search among tractor brands in New Zealand moved from 19.7% to 20.6%, and its estimated monthly branded searches moved from 3.8K to 3.3K.
How did search popularity change for New Zealand tractor brands in August 2026?
3 changes
In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
Estimated monthly branded searches for Massey Ferguson in New Zealand fell 12.7% over 11 measured months, from 3.8K to 3.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fendt’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fendt
11 branded search terms
- fendt
- fendt 1050
- fendt 620
- fendt 724
- fendt 824
- fendt 828
- fendt 930
- fendt com
- fendt near me
- fendt nz
- fendt tractor
Massey Ferguson
26 branded search terms
- 135 massey ferguson tractor for sale
- 5465 massey ferguson
- 7614 massey ferguson
- massey ferguson
- massey ferguson 135
- massey ferguson 135 for sale
- massey ferguson 165
- massey ferguson 188
- massey ferguson 28
- massey ferguson 35
- massey ferguson 35 tractor
- massey ferguson 35x for sale
- massey ferguson 390
- massey ferguson 65
- massey ferguson 7615
- massey ferguson farm machinery
- massey ferguson near me
- massey ferguson nz
- massey ferguson online
- massey ferguson small tractor
- massey ferguson te20
- massey ferguson tractor
- massey ferguson tractors for sale
- masseyferguson
- masseyferguson com
- masseyferguson tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.