Farmers vs Kidzstuffonline:Which is more popular?
In September 2026, Farmers had more branded searches than Kidzstuffonline among toy retailers in New Zealand. Farmers had about 1,600 branded searches, while Kidzstuffonline had 760. Farmers made up 0.1% of all toy retailer searches we track, and Kidzstuffonline accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about toy retailers, Farmers appeared in all three answers and Kidzstuffonline in two. Farmers was mentioned before Kidzstuffonline in two out of three answers.
Who do people search for more?
Farmers, about 2 searches for every 1 for Kidzstuffonline
Who does AI mention more?
Farmers, mentioned in every answer we collected
Who does AI recommend more?
Farmers, named ahead of Kidzstuffonline in 2 of 3 answers
Follow Farmers vs Kidzstuffonline and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top toy retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Farmers appeared in all three answers. Kidzstuffonline was mentioned in two out of three: in two of the three ChatGPT answers. Farmers was listed before Kidzstuffonline in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Warehouse3 of 3Named in 3 of 3 ChatGPT answers
Toyworld3 of 3Named in 3 of 3 ChatGPT answers- Farmers3 of 3Named in 3 of 3 ChatGPT answers
Kmart NZ2 of 3Named in 2 of 3 ChatGPT answers
Kidzstuffonline2 of 3Named in 2 of 3 ChatGPT answers
Mighty Ape1 of 3Named in 1 of 3 ChatGPT answers
Pop Mart0 of 3Named in 0 of 3 ChatGPT answers
Animal Kingdoms0 of 3Named in 0 of 3 ChatGPT answers
See every answer about toy retailers
3 answers
Asked ChatGPT
“Which toy retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best toy retailers in New Zealand?”
Asked ChatGPT
“What's the best toy retailer in New Zealand for kids gifts?”
Searched Google, AI Overview
“toy shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap toys nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Farmers or Kidzstuffonline more popular in search?
This chart shows how often people search Google for Farmers and Kidzstuffonline by name. Each line represents a brand's share of searches for all eight toy retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Farmers, Kidzstuffonline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart NZ | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms | Farmers | Kidzstuffonline |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 20% | 7.4% | 2% | 5.9% | 0.16% | 0.1% | 0.03% |
| Nov 2025 | 64% | 20.5% | 9.2% | 2.5% | 3.5% | 0.11% | 0.16% | 0.02% |
| Dec 2025 | 60.4% | 22.4% | 10.1% | 3.4% | 3.4% | 0.12% | 0.18% | 0.03% |
| Jan 2026 | 64.3% | 24% | 7.3% | 1.7% | 2.4% | 0.19% | 0.07% | 0.02% |
| Feb 2026 | 63.3% | 23.3% | 7.1% | 2% | 2.2% | 2.1% | 0.06% | 0.03% |
| Mar 2026 | 67.1% | 21.5% | 6.5% | 1.8% | 1.8% | 1% | 0.08% | 0.03% |
| Apr 2026 | 68.8% | 20.4% | 6.2% | 2.1% | 1.5% | 0.81% | 0.07% | 0.04% |
| May 2026 | 64.7% | 22.8% | 6.9% | 2.4% | 2.4% | 0.61% | 0.1% | 0.04% |
| Jun 2026 | 68.8% | 19.4% | 7.2% | 2.5% | 1.4% | 0.52% | 0.08% | 0.05% |
| Jul 2026 | 69.5% | 19.4% | 7.2% | 2.1% | 1.3% | 0.42% | 0.1% | 0.05% |
| Aug 2026 | 68.9% | 19.4% | 7.2% | 2.5% | 1.5% | 0.42% | 0.1% | 0.05% |
| Sep 2026 | 69.3% | 19.4% | 7.2% | 2.5% | 1.2% | 0.28% | 0.1% | 0.05% |
How has the Farmers and Kidzstuffonline comparison changed over the last 12 months?
3 findings
- Farmers was ahead of Kidzstuffonline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farmers’ share of searches among toy retailers in New Zealand held steady at 0.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Kidzstuffonline’s share of searches among toy retailers in New Zealand moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 480 to 760.
How did search popularity change for New Zealand toy retailers in September 2026?
2 changes
Estimated monthly branded searches for Kidzstuffonline in New Zealand rose 58.3% over 12 measured months, from 480 to 760 in September 2026.
Estimated monthly branded searches for Farmers in New Zealand fell 16.2% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Farmers’ and Kidzstuffonline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmers
2 branded search terms
- farmers toy store
- farmers toys
Kidzstuffonline
2 branded search terms
- kidz stuff online
- kidzstuffonline
Other head-to-heads among toy retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.