Brandwave

Farina vs Pasta & Cuore:Which is more popular in New Zealand?

In October 2026, Pasta & Cuore had more branded searches than Farina among Auckland Italian restaurants in New Zealand. Pasta & Cuore had about 6,600 branded searches, while Farina had 1,600. Pasta & Cuore made up 6.4% of all Auckland Italian restaurant searches we track, and Farina accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Auckland Italian restaurants, Farina and Pasta & Cuore each appeared in two of the three answers. Farina was mentioned before Pasta & Cuore in two out of three answers.

Among Auckland Italian restaurants in New Zealand in October 2026

Who do people search for more?

Pasta & Cuore, about 4 searches for every 1 for Farina

Pasta & Cuore 6.6K searchesFarina 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Farina in 2 of 3Pasta & Cuore in 2 of 3

Who does AI recommend more?

Farina, named ahead of Pasta & Cuore in 2 of 3 answers

Farina first in 2Pasta & Cuore first in 1

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Top Auckland Italian restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Farina and Pasta & Cuore were each mentioned in two out of three: in two of the three ChatGPT answers. Farina was listed before Pasta & Cuore in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amano1st
  2. Pici2nd
  3. Baduzzi3rd
  4. Prego4th
  5. Farina5th
  6. Pasta & Cuore6th
  7. Andiamo7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amano3 of 3Named in 3 of 3 ChatGPT answers
  • Baduzzi3 of 3Named in 3 of 3 ChatGPT answers
  • Pasta & Cuore2 of 3Named in 2 of 3 ChatGPT answers
  • Prego2 of 3Named in 2 of 3 ChatGPT answers
  • Farina2 of 3Named in 2 of 3 ChatGPT answers
  • Pici2 of 3Named in 2 of 3 ChatGPT answers
  • Andiamo1 of 3Named in 1 of 3 ChatGPT answers

See every answer about Auckland Italian restaurants

3 answers

  • Asked ChatGPT

    “Which Italian restaurant should I go to in Auckland, New Zealand?”

    1. 1Amano
    2. 2Prego
    3. 3Baduzzi
    4. 4Farina

  • Asked ChatGPT

    “What are the best Italian restaurants in Auckland, New Zealand?”

    1. 1Amano
    2. 2Pici
    3. 3Farina
    4. 4Baduzzi
    5. 5Prego
    6. 6Pasta & Cuore
    7. 7Andiamo

  • Asked ChatGPT

    “What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?”

    1. 1Amano
    2. 2Pici
    3. 3Pasta & Cuore
    4. 4Baduzzi

  • Searched Google, AI Overview

    “italian restaurants auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “italian food auckland”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Farina or Pasta & Cuore more popular in search?

This chart shows how often people search Google for Farina and Pasta & Cuore by name. Each line represents a brand's share of searches for all seven Auckland Italian restaurants we track, month by month, from searches in New Zealand.

Farina and Pasta & Cuore among Auckland Italian restaurants in New Zealand, by month

Share of searches by month for Pasta & Cuore, Farina. The figures are in the table below the chart.

View monthly share of searches table
MonthAmanoBaduzziPasta & CuorePregoFarinaPiciAndiamo
Nov 202563.8%19.9%4.6%7.6%2%1%1.1%
Dec 202566%17.2%4%8.1%2.6%0.79%1.4%
Jan 202669.3%15%4.2%7.4%2.3%0.95%0.95%
Feb 202667.4%17.8%4%6.7%2.2%0.92%0.92%
Mar 202670.9%15.7%3.6%5.9%1.9%1.3%0.72%
Apr 202667.8%14.7%4.9%8.2%2.1%1.5%0.81%
May 202665%17.3%4.7%7.8%2.6%1.7%0.94%
Jun 202662.6%16.5%6.8%8.8%2.4%2%0.91%
Jul 202666%14.4%7.2%6.9%2.6%2.1%0.79%
Aug 202664.5%17%7.1%6.7%2.6%1.4%0.77%
Sep 202665.7%17.2%5.9%6.9%2.1%1.7%0.52%
Oct 202668.6%15.3%6.4%6.1%1.5%1.5%0.58%

How has branded search for Farina and Pasta & Cuore changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Italian restaurants in October 2026?

2 changes

  1. In October 2026, Farina lost share of searches among Auckland Italian restaurants in New Zealand, from 2.1% to 1.5%.

  2. In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand.

How are Farina’s and Pasta & Cuore’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Farina’s and Pasta & Cuore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farina

1 branded search term

  • farina auckland

Pasta & Cuore

2 branded search terms

  • pasta & cuore
  • pasta and cuore

How the Brand Demand Index is measured

Other head-to-heads among Auckland Italian restaurants

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