Fairtex vs Leone:Which is more popular in New Zealand?
In October 2026, Fairtex had more branded searches than Leone among boxing glove brands in New Zealand. Fairtex had about 360 branded searches, while Leone had 20. Fairtex made up 14.9% of all boxing glove brand searches we track, and Leone accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about boxing glove brands, Fairtex appeared in two of the four answers and Leone in none.
Who do people search for more?
Fairtex, about 18 searches for every 1 for Leone
Who does AI mention more?
Fairtex, mentioned in 2 of 4 answers, Leone in 0
Who does AI recommend more?
Fairtex, the only one of the two named
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Top boxing glove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fairtex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leone did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rival3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sting3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Venum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Fairtex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Everlast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cleto Reyes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boxing glove brands
4 answers
Asked ChatGPT
“Which boxing glove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boxing glove brands in New Zealand?”
Asked ChatGPT
“What's the best boxing glove brand in New Zealand for training and sparring?”
Searched Google, AI Overview
“boxing gloves nz”
Searched Google, AI Overview
“muay thai gloves”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fairtex or Leone more popular in search?
This chart shows how often people search Google for Fairtex and Leone by name. Each line represents a brand's share of searches for all eight boxing glove brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fairtex, Leone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everlast | Venum | Fairtex | Rival | Sting | Cleto Reyes | RDX | Leone |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.2% | 38.4% | 14% | 4.9% | 4.9% | 6.1% | 0.58% | 0.87% |
| Dec 2025 | 36.1% | 31% | 14.6% | 6.6% | 4.4% | 5.4% | 0.63% | 1.3% |
| Jan 2026 | 32.8% | 36% | 12.3% | 8.2% | 4.7% | 4.4% | 0.95% | 0.63% |
| Feb 2026 | 34.7% | 31% | 15.3% | 7% | 5.7% | 4.7% | 1% | 0.67% |
| Mar 2026 | 34% | 30.1% | 16.3% | 8% | 5.5% | 4.3% | 0.92% | 0.92% |
| Apr 2026 | 31.1% | 31.1% | 18.4% | 7% | 6% | 4.7% | 1% | 0.67% |
| May 2026 | 29.6% | 36.3% | 14.6% | 8.3% | 6.1% | 3.5% | 0.96% | 0.64% |
| Jun 2026 | 30.6% | 35.9% | 13.5% | 8.6% | 6.3% | 3.6% | 1.3% | 0.33% |
| Jul 2026 | 28.5% | 38.8% | 14.6% | 7.5% | 6% | 3.2% | 0.71% | 0.71% |
| Aug 2026 | 29.4% | 37.6% | 12.9% | 8.6% | 6.3% | 3.6% | 0.99% | 0.66% |
| Sep 2026 | 31.8% | 35% | 16.4% | 6.1% | 6.1% | 3.2% | 0.71% | 0.71% |
| Oct 2026 | 35.5% | 33.1% | 14.9% | 5.8% | 5% | 3.7% | 1.2% | 0.83% |
How has branded search for Fairtex and Leone changed in New Zealand over the last 12 months?
3 findings
- Fairtex was ahead of Leone in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fairtex’s share of searches among boxing glove brands in New Zealand moved from 14% to 14.9%, and its estimated monthly branded searches moved from 480 to 360.
- Across the 12 months ending October 2026, Leone’s share of searches among boxing glove brands in New Zealand moved from 0.87% to 0.83%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand boxing glove brands in October 2026?
3 changes
In October 2026, RDX overtook Leone to rank 7th among boxing glove brands in New Zealand, with 1.2% of the searches.
In October 2026, Fairtex lost share of searches among boxing glove brands in New Zealand, from 16.4% to 14.9%.
Estimated monthly branded searches for Leone in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
How are Fairtex’s and Leone’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fairtex’s and Leone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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