eStreamly vs Tolstoy:Which is more popular?

In September 2026, Tolstoy had more branded searches than eStreamly among shoppable video platforms in New Zealand. Tolstoy had about 480 branded searches, while eStreamly had 0. Tolstoy made up 36.4% of all shoppable video platform searches we track, and eStreamly accounted for 0%. When we asked ChatGPT and Google AI Overviews about shoppable video platforms, Tolstoy appeared in three of the four answers and eStreamly in none.

Among shoppable video platforms in New Zealand in September 2026

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Top shoppable video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tolstoy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. eStreamly did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Videowise	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Tolstoy	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Bambuser	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Whatmore	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Moast	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Quinn	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
eStreamly	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Videowise4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tolstoy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bambuser3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Whatmore2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moast2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quinn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
eStreamly0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about shoppable video platforms

4 answers

Asked ChatGPT
“Which shoppable video platform should I use in New Zealand?”
1. 1Tolstoy
2. 2Videowise
3. 3Whatmore
4. 4Bambuser
Asked ChatGPT
“What are the best shoppable video platforms in New Zealand?”
1. 1Tolstoy
2. 2Moast
3. 3Videowise
4. 4Whatmore
5. 5Bambuser
Asked ChatGPT
“What's the best shoppable video platform in New Zealand for product videos?”
1. 1Moast
2. 2Tolstoy
3. 3Videowise
Searched Google, AI Overview
“interactive shopping videos”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoppable video platform”
1. 1Videowise
2. 2Bambuser

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is eStreamly or Tolstoy more popular in search?

This chart shows how often people search Google for eStreamly and Tolstoy by name. Each line represents a brand's share of searches for all seven shoppable video platforms we track, month by month, from searches in New Zealand.

eStreamly and Tolstoy among shoppable video platforms in New Zealand, by month

Month	Quinn	Tolstoy	Whatmore	Bambuser	Moast	Videowise	eStreamly
Oct 2025	61.1%	33.3%	3.5%	0.69%	0.69%	0.69%	0%
Nov 2025	61.5%	33.3%	2.6%	0.85%	0.85%	0.85%	0%
Dec 2025	69.9%	25.8%	2.7%	0.54%	0.54%	0.54%	0%
Jan 2026	66.3%	30.1%	2%	0.51%	0.51%	0.51%	0%
Feb 2026	61.5%	33.3%	2.6%	0.85%	0.85%	0.85%	0%
Mar 2026	59.5%	32.2%	5.8%	0.83%	0.83%	0.83%	0%
Apr 2026	63.3%	30.4%	4.4%	0.63%	0.63%	0.63%	0%
May 2026	69.9%	25.8%	2.2%	0.54%	0.54%	0.54%	0.54%
Jun 2026	65.2%	28.9%	3.7%	0.74%	0.74%	0.74%	0%
Jul 2026	56.3%	37.5%	3.9%	0.78%	0.78%	0.78%	0%
Aug 2026	56.7%	37.8%	3.1%	0.79%	0.79%	0.79%	0%
Sep 2026	54.5%	36.4%	6.8%	0.76%	0.76%	0.76%	0%

How has the eStreamly and Tolstoy comparison changed over the last 12 months?

3 findings

Tolstoy was ahead of eStreamly in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, eStreamly’s share of searches among shoppable video platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms in New Zealand moved from 33.3% to 36.4%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for New Zealand shoppable video platforms in September 2026?

1 change

In September 2026, Tolstoy lost share of searches among shoppable video platforms in New Zealand, from 37.8% to 36.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using eStreamly’s and Tolstoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.