Elementi vs Felton:Which is more popular by branded search in New Zealand?
In August 2026, Elementi had more branded searches than Felton among bathroom and tapware brands in New Zealand. Elementi was estimated to have 390 branded searches compared to Felton’s 260, and held a 3.5% Share of Search versus Felton’s 2.3%.
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Which is more popular in search, Elementi or Felton?
Compare the tapware, shower and bathroom fixture brands New Zealand homes fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elementi, Felton. The figures are in the table below the chart.
View monthly share of search table
| Month | Englefield | Caroma | Methven | Grohe | Elementi | Felton |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.6% | 24.5% | 4.3% | 3.4% | 1.8% |
| Nov 2025 | 36% | 31.6% | 22.8% | 4.2% | 3.4% | 2% |
| Dec 2025 | 35.5% | 31.1% | 24.4% | 4.1% | 3.4% | 1.5% |
| Jan 2026 | 34.3% | 29.5% | 27.7% | 4.2% | 2.4% | 1.9% |
| Feb 2026 | 35.9% | 32.2% | 23.2% | 3.7% | 3.3% | 1.7% |
| Mar 2026 | 32.1% | 30.4% | 29.1% | 4.1% | 2.5% | 1.8% |
| Apr 2026 | 35.8% | 31.1% | 24.3% | 3.9% | 3% | 1.9% |
| May 2026 | 35.8% | 31.8% | 23.1% | 3.9% | 3.5% | 2% |
| Jun 2026 | 33.8% | 32.8% | 22.4% | 4.8% | 3.7% | 2.5% |
| Jul 2026 | 33.8% | 30.6% | 25.6% | 4.5% | 3.2% | 2.2% |
| Aug 2026 | 38.8% | 29% | 21.7% | 4.7% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Elementi and Felton comparison changed over the last 12 months?
3 findings
- Elementi was ahead of Felton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elementi’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 340 to 390.
- Across the 11 months ending August 2026, Felton’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 180 to 260.
How did search popularity change for New Zealand bathroom and tapware brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Elementi’s and Felton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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