Electric Avenue vs Splore:Which is more popular by branded search in New Zealand?
In August 2026, Electric Avenue had more branded searches than Splore among music festivals in New Zealand. Electric Avenue was estimated to have 1.9K branded searches compared to Splore’s 460, and held a 2.7% Share of Search versus Splore’s 0.66%.
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Which is more popular in search, Electric Avenue or Splore?
Compare the music festivals New Zealanders buy tickets to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electric Avenue, Splore. The figures are in the table below the chart.
View monthly share of search table
| Month | Rhythm and Vines | Northern Bass | Laneway | Electric Avenue | Splore | Homegrown |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 15.5% | 34.3% | 6.6% | 5.5% | 1.2% |
| Nov 2025 | 41.2% | 17.6% | 27.7% | 6.3% | 6.1% | 1.1% |
| Dec 2025 | 47.7% | 25.2% | 16.2% | 3.3% | 7% | 0.53% |
| Jan 2026 | 9.1% | 3% | 64.6% | 10.8% | 11% | 1.4% |
| Feb 2026 | 2.7% | 0.77% | 47.5% | 23.3% | 24.1% | 1.5% |
| Mar 2026 | 26.4% | 11.2% | 10.8% | 15.1% | 5.7% | 30.9% |
| Apr 2026 | 41.1% | 16.7% | 12.9% | 22% | 5% | 2.3% |
| May 2026 | 49.2% | 20.7% | 13.6% | 8.6% | 4.5% | 3.4% |
| Jun 2026 | 57.4% | 20.3% | 11.4% | 5.8% | 4.1% | 0.96% |
| Jul 2026 | 76.4% | 15.7% | 4.1% | 2.8% | 0.85% | 0.23% |
| Aug 2026 | 78.7% | 8.9% | 8.8% | 2.7% | 0.66% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Electric Avenue and Splore comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Splore took it in December 2025, Electric Avenue took it in March 2026.
- Across the 11 months ending August 2026, Electric Avenue’s estimated Share of Search among music festivals in New Zealand moved from 6.6% to 2.7%, and its estimated monthly branded searches moved from 3K to 1.9K.
- Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand moved from 5.5% to 0.66%, and its estimated monthly branded searches moved from 2.5K to 460.
How did search popularity change for New Zealand music festivals in August 2026?
2 changes
Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026.
Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Electric Avenue’s and Splore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electric Avenue
5 branded search terms
- electric avenue christchurch
- electric avenue festival
- electric avenue lineup
- electric avenue music festival
- electric avenue tickets
Splore
8 branded search terms
- splore
- splore festival
- splore festival tickets
- splore lineup
- splore near me
- splore net
- splore nz
- splore tickets
Put your own brand in this comparison
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