DTR Motors vs Sithari Cars:Which is more popular by branded search in New Zealand?
In August 2026, DTR Motors and Sithari Cars were level on Share of Search among used car dealers in New Zealand, with an estimated 2.4K branded searches each, at 8.5% and 8.3% estimated Share of Search.
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Which is more popular in search, DTR Motors or Sithari Cars?
High-demand independent used-car dealer brands serving New Zealand buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DTR Motors, Sithari Cars. The figures are in the table below the chart.
View monthly share of search table
| Month | Mr Motors | Enterprise Motor Group | Trade In Clearance | Omega Cars | DTR Motors | Sithari Cars | Infinity Cars | Portage Cars | The Car Guys | Novino Motors | Coventry Cars | Legendary Motors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 9.9% | 13.2% | 15.1% | 6.6% | 5.4% | 6.5% | 8.2% | 5.5% | 4.6% | 4.6% | 5.5% |
| Nov 2025 | 15.1% | 9.9% | 13% | 15.3% | 6.5% | 5.4% | 6.5% | 8.2% | 4.5% | 4.5% | 4.6% | 6.5% |
| Dec 2025 | 16.1% | 10.6% | 11.5% | 13.4% | 7.1% | 6.9% | 6.9% | 6.9% | 4.9% | 6% | 3.8% | 5.9% |
| Jan 2026 | 16.4% | 8.7% | 13.9% | 13.5% | 5.8% | 7.2% | 5.7% | 7.2% | 5% | 5.9% | 5% | 5.7% |
| Feb 2026 | 14.9% | 9.7% | 12.7% | 12.3% | 6.5% | 8.1% | 8.1% | 6.4% | 5.7% | 5.6% | 4.6% | 5.4% |
| Mar 2026 | 17% | 9.1% | 11.9% | 9.3% | 7.6% | 7.5% | 6% | 6% | 6.3% | 6.2% | 8% | 5.1% |
| Apr 2026 | 15.7% | 10.2% | 11% | 8.7% | 6.9% | 8.5% | 6.8% | 6.7% | 5.9% | 6.9% | 7% | 5.7% |
| May 2026 | 14.8% | 9.7% | 12.6% | 8.2% | 8.3% | 8% | 8.1% | 6.3% | 5.5% | 6.5% | 6.5% | 5.4% |
| Jun 2026 | 15.4% | 12.5% | 10.6% | 8.5% | 8.6% | 5.5% | 6.7% | 5.5% | 6.9% | 8.5% | 5.7% | 5.5% |
| Jul 2026 | 15.6% | 10.2% | 10.8% | 8.6% | 8.6% | 8.4% | 6.8% | 6.7% | 6% | 5.7% | 5.9% | 6.7% |
| Aug 2026 | 15.4% | 12.5% | 10.8% | 8.5% | 8.5% | 8.3% | 6.7% | 6.6% | 5.8% | 5.7% | 5.7% | 5.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the DTR Motors and Sithari Cars comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Sithari Cars took it in January 2026, DTR Motors took it in March 2026, Sithari Cars took it in April 2026, DTR Motors took it in May 2026.
- Across the 11 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand moved from 6.6% to 8.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Sithari Cars’ estimated Share of Search among used car dealers in New Zealand moved from 5.4% to 8.3%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand used car dealers in August 2026?
2 changes
Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.
Estimated monthly branded searches for DTR Motors in New Zealand rose 25.8% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DTR Motors’ and Sithari Cars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DTR Motors
2 branded search terms
- Dtr Motors
- dtr motors used cars
Sithari Cars
1 branded search term
- Sithari Cars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.