Donovan's vs Ritter Sport:Which is more popular by branded search in New Zealand?
In August 2026, Ritter Sport had more branded searches than Donovan's among chocolate brands in New Zealand. Ritter Sport was estimated to have 570 branded searches compared to Donovan's’ 500, and held a 0.58% Share of Search versus Donovan's’ 0.51%.
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Which is more popular in search, Donovan's or Ritter Sport?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ritter Sport, Donovan's. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Donovan's and Ritter Sport comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Donovan's took it in November 2025, Ritter Sport took it in January 2026.
- Across the 11 months ending August 2026, Donovan's’ estimated Share of Search among chocolate brands in New Zealand moved from 0.6% to 0.51%, and its estimated monthly branded searches moved from 510 to 500.
- Across the 11 months ending August 2026, Ritter Sport’s estimated Share of Search among chocolate brands in New Zealand moved from 0.64% to 0.58%, and its estimated monthly branded searches moved from 550 to 570.
How did search popularity change for New Zealand chocolate brands in August 2026?
0 changes
Neither Donovan's nor Ritter Sport moved beyond provider rounding among chocolate brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Donovan's’ and Ritter Sport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Donovan's
5 branded search terms
- donovan's
- donovans
- donovans chocolate
- donovans near me
- donovans nz
Ritter Sport
6 branded search terms
- ritter sport
- ritter sport choco
- ritter sport near me
- ritter sport nz
- ritter sport online
- rittersport
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