DNP Marketing vs O'Sullivans:Which is more popular by branded search in New Zealand?
In August 2026, DNP Marketing and O'Sullivans were level on Share of Search among cambridge digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 2.7% estimated Share of Search each.
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Which is more popular in search, DNP Marketing or O'Sullivans?
Compare Cambridge digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DNP Marketing, O'Sullivans. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | Ultimate Web Designs | SK Digital | Waikato Marketing | King Tide | DNP Marketing | O'Sullivans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 16% | 20% | 4% | 20% | 4% | 0% |
| Nov 2025 | 36.8% | 26.3% | 21.1% | 5.3% | 5.3% | 5.3% | 0% |
| Dec 2025 | 41.2% | 29.4% | 17.6% | 0% | 5.9% | 5.9% | 0% |
| Jan 2026 | 28.1% | 46.9% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| Feb 2026 | 31.8% | 36.4% | 18.2% | 4.5% | 4.5% | 4.5% | 0% |
| Mar 2026 | 34.6% | 34.6% | 15.4% | 3.8% | 3.8% | 3.8% | 3.8% |
| Apr 2026 | 24.2% | 48.5% | 12.1% | 3% | 6.1% | 3% | 3% |
| May 2026 | 18.4% | 61.2% | 10.2% | 2% | 4.1% | 2% | 2% |
| Jun 2026 | 21.2% | 53.8% | 13.5% | 0% | 5.8% | 3.8% | 1.9% |
| Jul 2026 | 15.4% | 59% | 12.8% | 2.6% | 5.1% | 2.6% | 2.6% |
| Aug 2026 | 29.7% | 24.3% | 18.9% | 13.5% | 8.1% | 2.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the DNP Marketing and O'Sullivans comparison changed over the last 12 months?
3 findings
- DNP Marketing was ahead of O'Sullivans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DNP Marketing’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 4% to 2.7%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, O'Sullivans’ estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 0% to 2.7%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026?
1 change
In August 2026, Waikato Marketing overtook DNP Marketing to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%.
How each brand is measured
Brandwave collects information about searches that people make online using DNP Marketing’s and O'Sullivans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DNP Marketing
2 branded search terms
- dnp marketing
- dnp-marketing
O'Sullivans
1 branded search term
- osullivans marketing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.