Brandwave

Depositphotos vs One Shot:Which is more popular?

In September 2026, One Shot had more branded searches than Depositphotos among stock photo libraries in New Zealand. One Shot had about 480 branded searches, while Depositphotos had 70. One Shot made up 2.1% of all stock photo library searches we track, and Depositphotos accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about stock photo libraries, One Shot appeared in three of the five answers and Depositphotos in none.

Among stock photo libraries in New Zealand in September 2026

Who do people search for more?

One Shot, about 7 searches for every 1 for Depositphotos

One Shot 480 searchesDepositphotos 70 searches

Who does AI mention more?

One Shot, mentioned in 3 of 5 answers, Depositphotos in 0

One Shot in 3 of 5Depositphotos in 0 of 5

Who does AI recommend more?

One Shot, the only one of the two named

One Shot first in 3Depositphotos never named

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Top stock photo libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, One Shot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Depositphotos did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unsplash1st
  2. One Shot2nd
  3. Adobe Stock3rd
  4. Shutterstock4th
  5. iStock5th
  6. Getty Images6th
  7. Alamy–
  8. 123RF–
  9. Depositphotos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unsplash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Stock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shutterstock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One Shot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iStock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alamy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 123RF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Depositphotos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stock photo libraries

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Depositphotos or One Shot more popular in search?

This chart shows how often people search Google for Depositphotos and One Shot by name. Each line represents a brand's share of searches for all nine stock photo libraries we track, month by month, from searches in New Zealand.

Depositphotos and One Shot among stock photo libraries in New Zealand, by month

Share of searches by month for One Shot, Depositphotos. The figures are in the table below the chart.

View monthly share of searches table
MonthUnsplashAdobe StockShutterstockiStockGetty ImagesOne ShotAlamy123RFDepositphotos
Oct 202533.3%33%15.4%8.6%4.9%1.6%1.7%1.3%0.3%
Nov 202529.3%35.3%16.6%9.4%4%2.1%1.5%1.4%0.39%
Dec 202528.8%34.4%16.5%9.4%4.9%2.5%1.6%1.4%0.47%
Jan 202631.9%31.5%15.2%8.9%6.4%2.3%1.9%1.5%0.43%
Feb 202632.3%31.9%14.9%10.9%5.3%1.5%1.5%1.3%0.31%
Mar 202632.3%32%14.9%11.3%4.5%1.5%2.1%1%0.32%
Apr 202634.2%34%12.8%9.5%4.5%2%1.9%0.71%0.37%
May 202636.8%29.8%14%10.3%3.9%2.6%1.6%0.62%0.33%
Jun 202636.8%29.8%14.1%9.9%4.1%2.2%1.6%1.2%0.33%
Jul 202637.1%29.5%13.9%9.3%4.7%2.1%2%1.2%0.22%
Aug 202641.5%27.3%12.6%8.5%4.6%2%1.8%1.3%0.33%
Sep 202636.3%29.3%14%9.2%5.3%2.1%2%1.4%0.31%

How has the Depositphotos and One Shot comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand stock photo libraries in September 2026?

1 change
  1. Estimated monthly branded searches for Depositphotos in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Depositphotos’ and One Shot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Depositphotos

3 branded search terms

  • depositphotos
  • depositphotos images
  • depositphotos stock photos

One Shot

1 branded search term

  • one shot

How the Brand Demand Index is measured

Other head-to-heads among stock photo libraries

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