Delsey vs Tumi:Which is more popular by branded search in New Zealand?
In August 2026, Tumi had more branded searches than Delsey among luggage brands in New Zealand. Tumi was estimated to have 940 branded searches compared to Delsey’s 560, and held a 6.6% Share of Search versus Delsey’s 3.9%.
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Which is more popular in search, Delsey or Tumi?
Compare the suitcase and luggage brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tumi, Delsey. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Monos |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 18.7% | 12.5% | 6.9% | 8% | 4.5% | 1.4% | 0.71% |
| Nov 2025 | 50.2% | 17.2% | 13.5% | 6.1% | 5.8% | 3.9% | 2.5% | 0.76% |
| Dec 2025 | 50.7% | 17.7% | 11.2% | 6.1% | 7.6% | 4.1% | 1.9% | 0.72% |
| Jan 2026 | 49% | 17.4% | 12.5% | 6.8% | 7.8% | 4% | 1.9% | 0.59% |
| Feb 2026 | 46.2% | 16.3% | 18.5% | 6% | 6.8% | 4% | 1.7% | 0.56% |
| Mar 2026 | 52.2% | 14.4% | 13.1% | 6% | 6.4% | 4.3% | 2.7% | 0.84% |
| Apr 2026 | 51.4% | 15.4% | 11% | 8.2% | 7.5% | 3.5% | 2.3% | 0.53% |
| May 2026 | 47.1% | 17.1% | 12.5% | 7.5% | 6.8% | 3.6% | 3.4% | 2% |
| Jun 2026 | 46.5% | 15.8% | 12.1% | 6.2% | 5.7% | 3.8% | 6.5% | 3.5% |
| Jul 2026 | 45% | 18.1% | 12.7% | 7.7% | 5.7% | 4.7% | 4.7% | 1.4% |
| Aug 2026 | 45.8% | 18.1% | 13.1% | 8.5% | 6.6% | 3.9% | 3.2% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Delsey and Tumi comparison changed over the last 12 months?
3 findings
- Tumi was ahead of Delsey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Delsey’s estimated Share of Search among luggage brands in New Zealand moved from 4.5% to 3.9%, and its estimated monthly branded searches moved from 570 to 560.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 1K to 940.
How did search popularity change for New Zealand luggage brands in August 2026?
2 changes
In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
In August 2026, Delsey lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Delsey’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.