Deel vs Oyster HR:Which is more popular?
In September 2026, Deel had more branded searches than Oyster HR among employer of record platforms in New Zealand. Deel had about 720 branded searches, while Oyster HR had 20. Deel made up 4.4% of all employer of record platform searches we track, and Oyster HR accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Deel appeared in all five answers and Oyster HR in one. Deel was mentioned before Oyster HR in every answer.
Who do people search for more?
Deel, about 36 searches for every 1 for Oyster HR
Who does AI mention more?
Deel, mentioned in every answer we collected
Who does AI recommend more?
Deel, named ahead of Oyster HR in every answer
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Top employer of record platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deel appeared in all five answers. Oyster HR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deel was listed before Oyster HR in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Deel1st
Remote2nd
Employment Hero3rd
Multiplier4th
RemoFirst5th
Oyster HR6th
G-P–
Pebl–
Atlas HXM–
Papaya Global–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer of record platforms
5 answers
Asked ChatGPT
“Which employer of record platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employer of record platforms in New Zealand?”
Asked ChatGPT
“What's the best employer of record platform in New Zealand for hiring staff overseas?”
Searched Google, AI Overview
“employer of record platform”
Searched Google, AI Overview
“global hiring platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deel or Oyster HR more popular in search?
This chart shows how often people search Google for Deel and Oyster HR by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Deel, Oyster HR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | G-P | Deel | Multiplier | Pebl | Oyster HR | Remote | Atlas HXM | Papaya Global | RemoFirst |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 42.9% | 3.1% | 0.8% | 0.11% | 0.11% | 0.11% | 0.05% | 0.11% | 0.16% |
| Nov 2025 | 52.1% | 42.6% | 3.8% | 0.95% | 0.11% | 0.11% | 0.11% | 0% | 0.05% | 0.16% |
| Dec 2025 | 56.6% | 37.7% | 4.1% | 1% | 0.07% | 0.14% | 0.14% | 0.07% | 0.07% | 0.07% |
| Jan 2026 | 51.5% | 42% | 4.6% | 1.2% | 0.19% | 0.13% | 0.13% | 0.06% | 0.06% | 0.19% |
| Feb 2026 | 52% | 42.4% | 3.8% | 1.2% | 0.13% | 0.19% | 0.19% | 0.06% | 0.06% | 0.06% |
| Mar 2026 | 56.4% | 37.6% | 4.1% | 1.3% | 0.11% | 0.06% | 0.11% | 0.06% | 0.06% | 0.17% |
| Apr 2026 | 56.1% | 37.4% | 4.1% | 1.5% | 0.21% | 0.14% | 0.21% | 0.07% | 0.07% | 0.28% |
| May 2026 | 59.6% | 32.5% | 6% | 1.3% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jun 2026 | 60.6% | 33.1% | 4.4% | 1.4% | 0.06% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jul 2026 | 61.3% | 33.4% | 3.7% | 1.1% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Aug 2026 | 60.7% | 33.1% | 4.4% | 1.1% | 0.18% | 0.12% | 0.12% | 0.06% | 0.06% | 0.12% |
| Sep 2026 | 60.5% | 33% | 4.4% | 1.3% | 0.31% | 0.12% | 0.12% | 0.06% | 0.06% | 0.06% |
How has the Deel and Oyster HR comparison changed over the last 12 months?
3 findings
- Deel was ahead of Oyster HR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deel’s share of searches among employer of record platforms in New Zealand moved from 3.1% to 4.4%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, Oyster HR’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand employer of record platforms in September 2026?
1 change
Estimated monthly branded searches for Deel in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Deel’s and Oyster HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employer of record platforms
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