Deel vs Ontop:Which is more popular?
In September 2026, Deel had more branded searches than Ontop among contractor management platforms in New Zealand. Deel had about 720 branded searches, while Ontop had 110. Deel made up 11.5% of all contractor management platform searches we track, and Ontop accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about contractor management platforms, Deel appeared in two of the five answers and Ontop in none.
Who do people search for more?
Deel, about 7 searches for every 1 for Ontop
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Top contractor management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ontop did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
IMPAC1st
SiteConnect2nd- Deel3rd
Remote4th
SiteWise5th
Rapid Global6th
Worksuite7th- HealthSafe SecurePass8th
Ontop–
Worksome–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HealthSafe SecurePass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Remote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SiteWise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rapid Global2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Deel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IMPAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SiteConnect2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Worksuite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ontop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Worksome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about contractor management platforms
5 answers
Asked ChatGPT
“Which contractor management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best contractor management platforms in New Zealand?”
Asked ChatGPT
“What's the best contractor management platform in New Zealand for independent contractors?”
Searched Google, AI Overview
“contractor management software”
Searched Google, AI Overview
“freelancer management software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deel or Ontop more popular in search?
This chart shows how often people search Google for Deel and Ontop by name. Each line represents a brand's share of searches for all ten contractor management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Deel, Ontop. The figures are in the table below the chart.
View monthly share of searches table
| Month | SiteWise | Rapid Global | Deel | IMPAC | SiteConnect | Ontop | HealthSafe SecurePass | Remote | Worksome | Worksuite |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 12.1% | 9.9% | 6.5% | 6.5% | 1.5% | 2.2% | 0.5% | 0.17% | 0.17% |
| Nov 2025 | 60% | 12% | 12% | 6.5% | 6.5% | 0.83% | 1.3% | 0.5% | 0.17% | 0.17% |
| Dec 2025 | 52.9% | 13.4% | 16.4% | 5.8% | 7.2% | 1.4% | 1.4% | 0.84% | 0.28% | 0.28% |
| Jan 2026 | 52.9% | 13% | 15.9% | 5.7% | 8.6% | 1.1% | 1.8% | 0.66% | 0.22% | 0.22% |
| Feb 2026 | 58.6% | 11.9% | 11.9% | 5.3% | 7.9% | 1.4% | 1.8% | 0.81% | 0.2% | 0.2% |
| Mar 2026 | 57.2% | 14% | 11.4% | 6.2% | 7.6% | 1.1% | 1.6% | 0.48% | 0.16% | 0.16% |
| Apr 2026 | 56.3% | 14% | 11.5% | 6.2% | 7.6% | 1.7% | 1.6% | 0.78% | 0.19% | 0.19% |
| May 2026 | 55.6% | 13.6% | 15.5% | 6% | 6% | 1.1% | 1.4% | 0.46% | 0.15% | 0.15% |
| Jun 2026 | 57.1% | 15.9% | 11.4% | 6.2% | 6.2% | 1.1% | 1.3% | 0.48% | 0.16% | 0.16% |
| Jul 2026 | 59.4% | 16.5% | 9.7% | 5.3% | 6.4% | 0.66% | 1.2% | 0.5% | 0.17% | 0.17% |
| Aug 2026 | 56.3% | 15.6% | 11.3% | 7.5% | 6.1% | 1.1% | 1.3% | 0.47% | 0.16% | 0.16% |
| Sep 2026 | 57.7% | 14.1% | 11.5% | 6.3% | 6.3% | 1.8% | 1.6% | 0.48% | 0.16% | 0.16% |
How has the Deel and Ontop comparison changed over the last 12 months?
3 findings
- Deel was ahead of Ontop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deel’s share of searches among contractor management platforms in New Zealand moved from 9.9% to 11.5%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, Ontop’s share of searches among contractor management platforms in New Zealand moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand contractor management platforms in September 2026?
2 changes
In September 2026, Ontop overtook HealthSafe SecurePass to rank 6th among contractor management platforms in New Zealand, with 1.8% of the searches.
Estimated monthly branded searches for Deel in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Deel’s and Ontop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among contractor management platforms
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