Brandwave

Deel vs Rapid Global:Which is more popular?

In September 2026, Rapid Global had more branded searches than Deel among contractor management platforms in New Zealand. Rapid Global had about 880 branded searches, while Deel had 720. Rapid Global made up 14.1% of all contractor management platform searches we track, and Deel accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about contractor management platforms, Deel and Rapid Global each appeared in two of the five answers. Rapid Global was mentioned before Deel in two out of three answers that named either.

Among contractor management platforms in New Zealand in September 2026

Who do people search for more?

Rapid Global, about 22% more searches than Deel

Rapid Global 880 searchesDeel 720 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Deel in 2 of 5Rapid Global in 2 of 5

Who does AI recommend more?

Rapid Global, named ahead of Deel in 2 of 3 answers

Rapid Global first in 2Deel first in 1

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Top contractor management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deel and Rapid Global were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rapid Global was listed before Deel in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IMPAC1st
  2. SiteConnect2nd
  3. Deel3rd
  4. Remote4th
  5. SiteWise5th
  6. Rapid Global6th
  7. Worksuite7th
  8. HealthSafe SecurePass8th
  9. Ontop–
  10. Worksome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthSafe SecurePass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteWise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rapid Global2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IMPAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteConnect2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksuite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ontop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contractor management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deel or Rapid Global more popular in search?

This chart shows how often people search Google for Deel and Rapid Global by name. Each line represents a brand's share of searches for all ten contractor management platforms we track, month by month, from searches in New Zealand.

Deel and Rapid Global among contractor management platforms in New Zealand, by month

Share of searches by month for Rapid Global, Deel. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteWiseRapid GlobalDeelIMPACSiteConnectOntopHealthSafe SecurePassRemoteWorksomeWorksuite
Oct 202560.4%12.1%9.9%6.5%6.5%1.5%2.2%0.5%0.17%0.17%
Nov 202560%12%12%6.5%6.5%0.83%1.3%0.5%0.17%0.17%
Dec 202552.9%13.4%16.4%5.8%7.2%1.4%1.4%0.84%0.28%0.28%
Jan 202652.9%13%15.9%5.7%8.6%1.1%1.8%0.66%0.22%0.22%
Feb 202658.6%11.9%11.9%5.3%7.9%1.4%1.8%0.81%0.2%0.2%
Mar 202657.2%14%11.4%6.2%7.6%1.1%1.6%0.48%0.16%0.16%
Apr 202656.3%14%11.5%6.2%7.6%1.7%1.6%0.78%0.19%0.19%
May 202655.6%13.6%15.5%6%6%1.1%1.4%0.46%0.15%0.15%
Jun 202657.1%15.9%11.4%6.2%6.2%1.1%1.3%0.48%0.16%0.16%
Jul 202659.4%16.5%9.7%5.3%6.4%0.66%1.2%0.5%0.17%0.17%
Aug 202656.3%15.6%11.3%7.5%6.1%1.1%1.3%0.47%0.16%0.16%
Sep 202657.7%14.1%11.5%6.3%6.3%1.8%1.6%0.48%0.16%0.16%

How has the Deel and Rapid Global comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Deel took it in December 2025, Rapid Global took it in March 2026, Deel took it in May 2026, Rapid Global took it in June 2026.
  • Across the 12 months ending September 2026, Deel’s share of searches among contractor management platforms in New Zealand moved from 9.9% to 11.5%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Rapid Global’s share of searches among contractor management platforms in New Zealand moved from 12.1% to 14.1%, and its estimated monthly branded searches moved from 720 to 880.

How did search popularity change for New Zealand contractor management platforms in September 2026?

2 changes

  1. In September 2026, Rapid Global lost share of searches among contractor management platforms in New Zealand, from 15.6% to 14.1%.

  2. Estimated monthly branded searches for Deel in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Deel’s and Rapid Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deel

1 branded search term

  • deel

Rapid Global

1 branded search term

  • rapid global

How the Brand Demand Index is measured

Other head-to-heads among contractor management platforms

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