Brandwave

Deel vs HealthSafe SecurePass:Which is more popular?

In September 2026, Deel had more branded searches than HealthSafe SecurePass among contractor management platforms in New Zealand. Deel had about 720 branded searches, while HealthSafe SecurePass had 100. Deel made up 11.5% of all contractor management platform searches we track, and HealthSafe SecurePass accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about contractor management platforms, HealthSafe SecurePass appeared in three of the five answers and Deel in two. HealthSafe SecurePass was mentioned before Deel in two out of three answers that named either.

Among contractor management platforms in New Zealand in September 2026

Who do people search for more?

Deel, about 7 searches for every 1 for HealthSafe SecurePass

Deel 720 searchesHealthSafe SecurePass 100 searches

Who does AI mention more?

HealthSafe SecurePass, mentioned in 3 of 5 answers, Deel in 2

HealthSafe SecurePass in 3 of 5Deel in 2 of 5

Who does AI recommend more?

HealthSafe SecurePass, named ahead of Deel in 2 of 3 answers

HealthSafe SecurePass first in 2Deel first in 1

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Top contractor management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HealthSafe SecurePass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Deel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HealthSafe SecurePass was listed before Deel in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IMPAC1st
  2. SiteConnect2nd
  3. Deel3rd
  4. Remote4th
  5. SiteWise5th
  6. Rapid Global6th
  7. Worksuite7th
  8. HealthSafe SecurePass8th
  9. Ontop–
  10. Worksome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthSafe SecurePass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteWise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rapid Global2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IMPAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteConnect2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksuite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ontop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contractor management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deel or HealthSafe SecurePass more popular in search?

This chart shows how often people search Google for Deel and HealthSafe SecurePass by name. Each line represents a brand's share of searches for all ten contractor management platforms we track, month by month, from searches in New Zealand.

Deel and HealthSafe SecurePass among contractor management platforms in New Zealand, by month

Share of searches by month for Deel, HealthSafe SecurePass. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteWiseRapid GlobalDeelIMPACSiteConnectOntopHealthSafe SecurePassRemoteWorksomeWorksuite
Oct 202560.4%12.1%9.9%6.5%6.5%1.5%2.2%0.5%0.17%0.17%
Nov 202560%12%12%6.5%6.5%0.83%1.3%0.5%0.17%0.17%
Dec 202552.9%13.4%16.4%5.8%7.2%1.4%1.4%0.84%0.28%0.28%
Jan 202652.9%13%15.9%5.7%8.6%1.1%1.8%0.66%0.22%0.22%
Feb 202658.6%11.9%11.9%5.3%7.9%1.4%1.8%0.81%0.2%0.2%
Mar 202657.2%14%11.4%6.2%7.6%1.1%1.6%0.48%0.16%0.16%
Apr 202656.3%14%11.5%6.2%7.6%1.7%1.6%0.78%0.19%0.19%
May 202655.6%13.6%15.5%6%6%1.1%1.4%0.46%0.15%0.15%
Jun 202657.1%15.9%11.4%6.2%6.2%1.1%1.3%0.48%0.16%0.16%
Jul 202659.4%16.5%9.7%5.3%6.4%0.66%1.2%0.5%0.17%0.17%
Aug 202656.3%15.6%11.3%7.5%6.1%1.1%1.3%0.47%0.16%0.16%
Sep 202657.7%14.1%11.5%6.3%6.3%1.8%1.6%0.48%0.16%0.16%

How has the Deel and HealthSafe SecurePass comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand contractor management platforms in September 2026?

3 changes

  1. In September 2026, Ontop overtook HealthSafe SecurePass to rank 6th among contractor management platforms in New Zealand, with 1.8% of the searches.

  2. Estimated monthly branded searches for Deel in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

  3. Estimated monthly branded searches for HealthSafe SecurePass in New Zealand fell 23.1% over 12 measured months, from 130 to 100 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Deel’s and HealthSafe SecurePass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deel

1 branded search term

  • deel

HealthSafe SecurePass

2 branded search terms

  • healthsafe
  • securepass

How the Brand Demand Index is measured

Other head-to-heads among contractor management platforms

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