Brandwave

Deel vs G-P:Which is more popular?

In September 2026, G-P had more branded searches than Deel among employer of record platforms in New Zealand. G-P had about 5,400 branded searches, while Deel had 720. G-P made up 33% of all employer of record platform searches we track, and Deel accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Deel appeared in all five answers and G-P in none.

Among employer of record platforms in New Zealand in September 2026

Who do people search for more?

G-P, about 8 searches for every 1 for Deel

G-P 5.4K searchesDeel 720 searches

Who does AI mention more?

Deel, mentioned in every answer we collected

Deel in 5 of 5G-P in 0 of 5

Who does AI recommend more?

Deel, the only one of the two named

Deel first in 5G-P never named

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deel appeared in all five answers. G-P did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deel or G-P more popular in search?

This chart shows how often people search Google for Deel and G-P by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.

Deel and G-P among employer of record platforms in New Zealand, by month

Share of searches by month for G-P, Deel. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

How has the Deel and G-P comparison changed over the last 12 months?

3 findings
  • G-P was ahead of Deel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Deel’s share of searches among employer of record platforms in New Zealand moved from 3.1% to 4.4%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, G-P’s share of searches among employer of record platforms in New Zealand moved from 42.9% to 33%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for New Zealand employer of record platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for Deel in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

  2. Estimated monthly branded searches for G-P in New Zealand fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Deel’s and G-P’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deel

1 branded search term

  • deel

G-P

1 branded search term

  • g-p

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

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