Brandwave

Days of Wonder vs Ravensburger:Which is more popular?

In September 2026, Ravensburger had more branded searches than Days of Wonder among board game brands in New Zealand. Ravensburger had about 600 branded searches, while Days of Wonder had 10. Ravensburger made up 36.1% of all board game brand searches we track, and Days of Wonder accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about board game brands, Ravensburger appeared in three of the five answers and Days of Wonder in two. Ravensburger was mentioned before Days of Wonder in every answer.

Among board game brands in New Zealand in September 2026

Who do people search for more?

Ravensburger, about 60 searches for every 1 for Days of Wonder

Ravensburger 600 searchesDays of Wonder 10 searches

Who does AI mention more?

Ravensburger, mentioned in 3 of 5 answers, Days of Wonder in 2

Ravensburger in 3 of 5Days of Wonder in 2 of 5

Who does AI recommend more?

Ravensburger, named ahead of Days of Wonder in every answer

Ravensburger first in 3Days of Wonder never first

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Top board game brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ravensburger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Days of Wonder was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ravensburger was listed before Days of Wonder in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensburger1st
  2. Asmodee2nd
  3. Hasbro3rd
  4. Days of Wonder4th
  5. Garphill Games5th
  6. Gibsons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ravensburger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asmodee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hasbro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garphill Games2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Days of Wonder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about board game brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Days of Wonder or Ravensburger more popular in search?

This chart shows how often people search Google for Days of Wonder and Ravensburger by name. Each line represents a brand's share of searches for all six board game brands we track, month by month, from searches in New Zealand.

Days of Wonder and Ravensburger among board game brands in New Zealand, by month

Share of searches by month for Ravensburger, Days of Wonder. The figures are in the table below the chart.

View monthly share of searches table
MonthHasbroRavensburgerAsmodeeGarphill GamesGibsonsDays of Wonder
Oct 202546.6%35.9%7.6%5.3%3.8%0.76%
Nov 202546.8%32.6%8.5%6.4%4.3%1.4%
Dec 202541.9%35.9%6%8.4%4.8%3%
Jan 202650.7%28.3%7.9%7.2%3.3%2.6%
Feb 202647.7%28.8%9%9.9%2.7%1.8%
Mar 202650.8%24.2%14.5%7.3%2.4%0.81%
Apr 202648.9%27.4%13.3%6.7%2.2%1.5%
May 202645.5%31.8%11.7%5.8%3.9%1.3%
Jun 202647.3%31.1%12.2%6.1%2.7%0.68%
Jul 202644.8%34.9%10.5%5.2%3.5%1.2%
Aug 202638.4%43.5%10.9%3.6%2.9%0.72%
Sep 202645.8%36.1%9%5.4%3%0.6%

How has the Days of Wonder and Ravensburger comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand board game brands in September 2026?

2 changes
  1. In September 2026, Hasbro overtook Ravensburger to become the leader among board game brands in New Zealand, with 45.8% of the searches.

  2. In September 2026, Ravensburger lost share of searches among board game brands in New Zealand, from 43.5% to 36.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Days of Wonder’s and Ravensburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Days of Wonder

1 branded search term

  • days of wonder

Ravensburger

2 branded search terms

  • ravensburger
  • ravensburger puzzle

How the Brand Demand Index is measured

Other head-to-heads among board game brands

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