Brandwave

How popular isGibsons?

In September 2026, people searched for Gibsons by name about 50 times in New Zealand, about the same as the previous year. These searches made up 3% of all New Zealand board game brand searches, placing Gibsons fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about board game brands, Gibsons did not appear in any of the answers.

Search and AI answers in September 2026

Gibsons is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. HasbroShare of searches 45.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. RavensburgerShare of searches 36.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. AsmodeeShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Garphill GamesShare of searches 5.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. GibsonsShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top board game brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gibsons did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensburger1st
  2. Asmodee2nd
  3. Hasbro3rd
  4. Days of Wonder4th
  5. Garphill Games5th
  6. Gibsons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ravensburger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asmodee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hasbro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garphill Games2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Days of Wonder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about board game brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which board game brands compete with Gibsons?

Gibsons against board game brands in New Zealand, by month

Share of searches by month for Hasbro, Ravensburger, Asmodee, Garphill Games, Gibsons. The figures are in the table below the chart.

View monthly share of searches table
MonthHasbroRavensburgerAsmodeeGarphill GamesGibsonsDays of Wonder
Oct 202546.6%35.9%7.6%5.3%3.8%0.76%
Nov 202546.8%32.6%8.5%6.4%4.3%1.4%
Dec 202541.9%35.9%6%8.4%4.8%3%
Jan 202650.7%28.3%7.9%7.2%3.3%2.6%
Feb 202647.7%28.8%9%9.9%2.7%1.8%
Mar 202650.8%24.2%14.5%7.3%2.4%0.81%
Apr 202648.9%27.4%13.3%6.7%2.2%1.5%
May 202645.5%31.8%11.7%5.8%3.9%1.3%
Jun 202647.3%31.1%12.2%6.1%2.7%0.68%
Jul 202644.8%34.9%10.5%5.2%3.5%1.2%
Aug 202638.4%43.5%10.9%3.6%2.9%0.72%
Sep 202645.8%36.1%9%5.4%3%0.6%

  1. 1.Hasbro

    45.8%

    Moved from 2nd to 1st. 760 estimated branded searches, +43.4% vs prior month. Share +7.4 points.

  2. 2.Ravensburger

    36.1%

    Moved from 1st to 2nd. 600 estimated branded searches, 0% vs prior month. Share -7.3 points.

  3. 3.Asmodee

    9%

    Held 3rd. 150 estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Garphill Games

    5.4%

    Held 4th. 90 estimated branded searches, +80% vs prior month. Share +1.8 points.

  5. 5.Gibsons

    3%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  6. 6.Days of Wonder

    0.6%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Gibsons and its closest rivals

How has branded search demand for Gibsons changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gibsons in New Zealand held steady at 50.
  • Across the 12 months ending September 2026, Gibsons’ share of searches among board game brands in New Zealand decreased from 3.8% to 3%.
  • Across the 12 months ending September 2026, Gibsons’ share of searches among board game brands in New Zealand peaked at 4.8% in December 2025 and was lowest at 2.2% in April 2026.

How did search popularity change for New Zealand board game brands in September 2026?

4 changes

  1. In September 2026, Hasbro overtook Ravensburger to become the leader among board game brands in New Zealand, with 45.8% of the searches.

  2. In September 2026, Garphill Games gained share of searches among board game brands in New Zealand, from 3.6% to 5.4%.

  3. In September 2026, Ravensburger lost share of searches among board game brands in New Zealand, from 43.5% to 36.1%.

  4. In September 2026, Asmodee lost share of searches among board game brands in New Zealand, from 10.9% to 9%.

How are Gibsons’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gibsons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gibsons games
  • gibsons puzzle

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How the Brand Demand Index is measured

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