Cut Above Academy vs NZ School of Tourism:Which is more popular by branded search in New Zealand?
In August 2026, Cut Above Academy had more branded searches than NZ School of Tourism among private training establishments in New Zealand. Cut Above Academy was estimated to have 720 branded searches compared to NZ School of Tourism’s 20, and held a 5.7% Share of Search versus NZ School of Tourism’s 0.16%.
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Which is more popular in search, Cut Above Academy or NZ School of Tourism?
Compare the private tertiary providers New Zealanders study creative, trades and hospitality courses with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cut Above Academy, NZ School of Tourism. The figures are in the table below the chart.
View monthly share of search table
| Month | NZMA | Yoobee Colleges | The Learning Connexion | Cut Above Academy | NZ Institute of Sport | Media Design School | NZ School of Tourism |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 31.8% | 8.7% | 5.1% | 1.5% | 0.17% | 0.09% |
| Nov 2025 | 52.4% | 30.1% | 10.4% | 4.9% | 1.8% | 0.31% | 0.1% |
| Dec 2025 | 53.3% | 28.4% | 11.5% | 5.1% | 1.4% | 0.26% | 0% |
| Jan 2026 | 55.2% | 28.6% | 9% | 5.3% | 1.5% | 0.27% | 0.09% |
| Feb 2026 | 51.3% | 30.2% | 10.7% | 5.9% | 1.4% | 0.41% | 0.08% |
| Mar 2026 | 49.9% | 31.9% | 10.4% | 5.8% | 1.7% | 0.4% | 0.08% |
| Apr 2026 | 52.9% | 29.6% | 10.2% | 4.9% | 1.7% | 0.3% | 0.3% |
| May 2026 | 52.5% | 31.8% | 8.6% | 5.1% | 1.5% | 0.26% | 0.26% |
| Jun 2026 | 52.9% | 31.6% | 8.5% | 5% | 1.4% | 0.25% | 0.25% |
| Jul 2026 | 50.2% | 32.6% | 10.5% | 4.8% | 1.4% | 0.4% | 0.08% |
| Aug 2026 | 49.5% | 32.1% | 10.4% | 5.7% | 1.7% | 0.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Cut Above Academy and NZ School of Tourism comparison changed over the last 12 months?
3 findings
- Cut Above Academy was ahead of NZ School of Tourism in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cut Above Academy’s estimated Share of Search among private training establishments in New Zealand moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 11 months ending August 2026, NZ School of Tourism’s estimated Share of Search among private training establishments in New Zealand moved from 0.09% to 0.16%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand private training establishments in August 2026?
2 changes
In August 2026, Cut Above Academy gained estimated Share of Search among private training establishments in New Zealand, from 4.8% to 5.7%.
Estimated monthly branded searches for NZ School of Tourism in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cut Above Academy’s and NZ School of Tourism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cut Above Academy
2 branded search terms
- cut above academy
- cut above academy nz
NZ School of Tourism
1 branded search term
- nzschooloftourism
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