CTEC vs First Focus:Which is more popular by branded search in New Zealand?
In August 2026, First Focus had more branded searches than CTEC among nelson IT support companies in New Zealand. First Focus was estimated to have 710 branded searches compared to CTEC’s 10, and held a 40.3% Share of Search versus CTEC’s 0.57%.
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Which is more popular in search, CTEC or First Focus?
Compare Nelson IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Focus, CTEC. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | Softsource vBridge | OxygenIT | The IT Department | CoreTech | CTEC | Integrity IT | Roger Irwin Computer Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 4% | 60.6% | 21.2% | 8.1% | 3% | 1% | 1% | 1% |
| Nov 2025 | 3.8% | 68.6% | 16.2% | 5.7% | 2.9% | 0.95% | 0.95% | 0.95% |
| Dec 2025 | 2.5% | 70.9% | 11.4% | 7.6% | 5.1% | 0% | 1.3% | 1.3% |
| Jan 2026 | 4.4% | 71.4% | 12.1% | 5.5% | 4.4% | 0% | 1.1% | 1.1% |
| Feb 2026 | 15% | 56% | 17% | 6% | 3% | 1% | 1% | 1% |
| Mar 2026 | 15.9% | 63.6% | 10.6% | 3.8% | 3.8% | 0.76% | 0.76% | 0.76% |
| Apr 2026 | 12.7% | 57.8% | 16.7% | 4.9% | 4.9% | 0.98% | 0.98% | 0.98% |
| May 2026 | 40.9% | 41.6% | 9.1% | 3.2% | 3.2% | 0.65% | 0.65% | 0.65% |
| Jun 2026 | 31.8% | 31.3% | 29% | 3.4% | 2.3% | 0.57% | 1.1% | 0.57% |
| Jul 2026 | 26.8% | 41.7% | 21.3% | 4.7% | 2.4% | 0.79% | 1.6% | 0.79% |
| Aug 2026 | 40.3% | 39.8% | 12.5% | 3.4% | 2.3% | 0.57% | 0.57% | 0.57% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the CTEC and First Focus comparison changed over the last 12 months?
3 findings
- First Focus was ahead of CTEC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CTEC’s estimated Share of Search among nelson IT support companies in New Zealand moved from 1% to 0.57%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand moved from 4% to 40.3%, and its estimated monthly branded searches moved from 40 to 710.
How did search popularity change for New Zealand nelson IT support companies in August 2026?
2 changes
In August 2026, First Focus overtook Softsource vBridge to take the highest estimated Share of Search among nelson IT support companies in New Zealand, at 40.3%.
In August 2026, CTEC rose from 7th to 6th among nelson IT support companies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using CTEC’s and First Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CTEC
1 branded search term
- ctec nz
First Focus
8 branded search terms
- first focus
- first focus auckland
- first focus christchurch
- first focus core
- first focus it
- first focus new zealand
- first focus nz
- firstfocus
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