Crowe vs nextAdvisory:Which is more popular?
In September 2026, nextAdvisory had more branded searches than Crowe among accounting and advisory firms in New Zealand. nextAdvisory had about 260 branded searches, while Crowe had 10. nextAdvisory made up 2.5% of all accounting and advisory firm searches we track, and Crowe accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about accounting and advisory firms, nextAdvisory appeared in three of the five answers and Crowe in none.
Who do people search for more?
nextAdvisory, about 26 searches for every 1 for Crowe
Who does AI mention more?
nextAdvisory, mentioned in 3 of 5 answers, Crowe in 0
Who does AI recommend more?
nextAdvisory, the only one of the two named
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Top accounting and advisory firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, nextAdvisory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crowe did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- nextAdvisory1st
BDO2nd
PwC3rd
KPMG4th
Deloitte5th
Moore Markhams6th
EY7th
Baker Tilly Staples Rodway8th
Grant Thornton9th- +1 more
Crowe–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BDO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moore Markhams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baker Tilly Staples Rodway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- nextAdvisory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PwC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EY2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deloitte2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grant Thornton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crowe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accounting and advisory firms
5 answers
Asked ChatGPT
“Which New Zealand accounting and advisory firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best New Zealand accounting and advisory firms in New Zealand?”
Asked ChatGPT
“What's the best New Zealand accounting and advisory firm in New Zealand for business advisory support?”
Searched Google, AI Overview
“accounting and advisory firms nz”
Searched Google, AI Overview
“best accounting firm nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Crowe or nextAdvisory more popular in search?
This chart shows how often people search Google for Crowe and nextAdvisory by name. Each line represents a brand's share of searches for all 11 accounting and advisory firms we track, month by month, from searches in New Zealand.
Share of searches by month for nextAdvisory, Crowe. The figures are in the table below the chart.
View monthly share of searches table
| Month | PwC | Grant Thornton | EY | Baker Tilly Staples Rodway | KPMG | BDO | Deloitte | Moore Markhams | nextAdvisory | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.7% | 17.8% | 15.7% | 13.1% | 9.5% | 8% | 7.8% | 6.6% | 3.6% | 1.2% | 0.11% |
| Nov 2025 | 16.7% | 17.5% | 17.4% | 12.8% | 10% | 8.2% | 7.9% | 5.3% | 2.9% | 1.2% | 0.11% |
| Dec 2025 | 16.3% | 18.4% | 16.3% | 13.5% | 8.5% | 7.5% | 8.5% | 6.8% | 3% | 0.99% | 0.14% |
| Jan 2026 | 16.1% | 17.4% | 17.2% | 12.8% | 8.9% | 7.9% | 7.7% | 6.4% | 4.3% | 1.2% | 0.13% |
| Feb 2026 | 17.1% | 16.9% | 18.1% | 12% | 9.2% | 7.5% | 7% | 7.6% | 3.4% | 1.2% | 0.11% |
| Mar 2026 | 14.7% | 19.8% | 22.4% | 11.3% | 9.2% | 6.4% | 6.7% | 4.9% | 2.7% | 1.8% | 0.2% |
| Apr 2026 | 14.2% | 17.9% | 18.1% | 12.4% | 11.4% | 7.3% | 6.4% | 5.4% | 5.4% | 1.6% | 0.11% |
| May 2026 | 13.7% | 17.5% | 18.5% | 12.7% | 11.7% | 7.7% | 6.7% | 6.5% | 4.3% | 0.77% | 0.11% |
| Jun 2026 | 13.6% | 17.4% | 18.4% | 12.6% | 13.3% | 6.7% | 6.8% | 6.4% | 3.5% | 1.2% | 0.11% |
| Jul 2026 | 12.9% | 24.4% | 16.8% | 12.7% | 9.2% | 7.4% | 6.2% | 6% | 3.2% | 1.1% | 0.1% |
| Aug 2026 | 20.4% | 18.2% | 15.3% | 12.1% | 10.3% | 7.3% | 7.6% | 4.6% | 3.1% | 1.1% | 0.1% |
| Sep 2026 | 25.2% | 15.7% | 15.6% | 10.8% | 9.8% | 7% | 6.7% | 5.8% | 2.5% | 0.88% | 0.1% |
How has the Crowe and nextAdvisory comparison changed over the last 12 months?
3 findings
- nextAdvisory was ahead of Crowe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crowe’s share of searches among accounting and advisory firms in New Zealand moved from 0.11% to 0.1%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, nextAdvisory’s share of searches among accounting and advisory firms in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand accounting and advisory firms in September 2026?
1 change
In September 2026, nextAdvisory lost share of searches among accounting and advisory firms in New Zealand, from 3.1% to 2.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crowe’s and nextAdvisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crowe
1 branded search term
- Crowe New Zealand
nextAdvisory
1 branded search term
- nextadvisory
Other head-to-heads among accounting and advisory firms
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