Craigs Investment Partners vs Hatch:Which is more popular by branded search in New Zealand?
In August 2026, Hatch had more branded searches than Craigs Investment Partners among investment platforms in New Zealand. Hatch was estimated to have 25.4K branded searches compared to Craigs Investment Partners’ 18.7K, and held a 16% Share of Search versus Craigs Investment Partners’ 11.8%.
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Which is more popular in search, Craigs Investment Partners or Hatch?
Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hatch, Craigs Investment Partners. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Craigs Investment Partners and Hatch comparison changed over the last 12 months?
3 findings
- Hatch was ahead of Craigs Investment Partners in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among investment platforms in New Zealand moved from 9% to 11.8%, and its estimated monthly branded searches moved from 19.5K to 18.7K.
- Across the 11 months ending August 2026, Hatch’s estimated Share of Search among investment platforms in New Zealand moved from 21.3% to 16%, and its estimated monthly branded searches moved from 46K to 25.4K.
How did search popularity change for New Zealand investment platforms in August 2026?
2 changes
In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%.
In August 2026, Craigs Investment Partners rose from 4th to 3rd among investment platforms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Craigs Investment Partners’ and Hatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craigs Investment Partners
7 branded search terms
- craigs
- Craigs Investment Partners
- craigs investment partners near me
- craigs investment partners nz
- craigs investment returns
- craigsip com
- mark lister craigs
Hatch
15 branded search terms
- hatch
- hatch app
- hatch invest
- hatch invest app
- hatch invest nz
- hatch investing
- hatch investment
- hatch investments
- hatch nz
- hatch shares
- hatch stock
- hatch stocks
- hatchinvest
- hatchinvest nz
- www hatchinvest
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