Brandwave

Coventry Cars vs DTR Motors:Which is more popular by branded search in New Zealand?

In August 2026, DTR Motors had more branded searches than Coventry Cars among used car dealers in New Zealand. DTR Motors was estimated to have 2.4K branded searches compared to Coventry Cars’ 1.6K, and held an 8.5% Share of Search versus Coventry Cars’ 5.7%.

Share of Search among used car dealers in New Zealand in August 2026Which is more popular in search, Coventry Cars or DTR Motors?
Coventry Cars5.7%1.6K searches
vs
DTR Motors8.5%2.4K searches

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Which is more popular in search, Coventry Cars or DTR Motors?

High-demand independent used-car dealer brands serving New Zealand buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coventry Cars and DTR Motors among used car dealers in New Zealand, by month

Share of Search by month for DTR Motors, Coventry Cars. The figures are in the table below the chart.

View monthly share of search table
MonthMr MotorsEnterprise Motor GroupTrade In ClearanceOmega CarsDTR MotorsSithari CarsInfinity CarsPortage CarsThe Car GuysNovino MotorsCoventry CarsLegendary Motors
Oct 202515.1%9.9%13.2%15.1%6.6%5.4%6.5%8.2%5.5%4.6%4.6%5.5%
Nov 202515.1%9.9%13%15.3%6.5%5.4%6.5%8.2%4.5%4.5%4.6%6.5%
Dec 202516.1%10.6%11.5%13.4%7.1%6.9%6.9%6.9%4.9%6%3.8%5.9%
Jan 202616.4%8.7%13.9%13.5%5.8%7.2%5.7%7.2%5%5.9%5%5.7%
Feb 202614.9%9.7%12.7%12.3%6.5%8.1%8.1%6.4%5.7%5.6%4.6%5.4%
Mar 202617%9.1%11.9%9.3%7.6%7.5%6%6%6.3%6.2%8%5.1%
Apr 202615.7%10.2%11%8.7%6.9%8.5%6.8%6.7%5.9%6.9%7%5.7%
May 202614.8%9.7%12.6%8.2%8.3%8%8.1%6.3%5.5%6.5%6.5%5.4%
Jun 202615.4%12.5%10.6%8.5%8.6%5.5%6.7%5.5%6.9%8.5%5.7%5.5%
Jul 202615.6%10.2%10.8%8.6%8.6%8.4%6.8%6.7%6%5.7%5.9%6.7%
Aug 202615.4%12.5%10.8%8.5%8.5%8.3%6.7%6.6%5.8%5.7%5.7%5.6%
Sep 2026————————————

How has the Coventry Cars and DTR Motors comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Coventry Cars took it in March 2026, DTR Motors took it in May 2026.
  • Across the 11 months ending August 2026, Coventry Cars’ estimated Share of Search among used car dealers in New Zealand moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand moved from 6.6% to 8.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for New Zealand used car dealers in August 2026?

  1. Estimated monthly branded searches for DTR Motors in New Zealand rose 25.8% over 11 measured months, from 1.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Coventry Cars in New Zealand rose 22.4% over 11 measured months, from 1.3K to 1.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Coventry Cars’ and DTR Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coventry Cars

2 branded search terms

  • Coventry Cars
  • coventry cars used cars

DTR Motors

2 branded search terms

  • Dtr Motors
  • dtr motors used cars

How the Brand Demand Index is measured

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