Brandwave

CoSchedule vs Skyword:Which is more popular?

In September 2026, CoSchedule and Skyword were level in searches among content marketing platforms in New Zealand, with an estimated 10 branded searches each, at 0.04% of the total each. When we asked ChatGPT and Google AI Overviews about content marketing platforms, CoSchedule appeared in two of the five answers and Skyword in none.

Among content marketing platforms in New Zealand in September 2026

Who do people search for more?

CoSchedule and Skyword are searched for about as often as each other.

CoSchedule 10 searchesSkyword 10 searches

Who does AI mention more?

CoSchedule, mentioned in 2 of 5 answers, Skyword in 0

CoSchedule in 2 of 5Skyword in 0 of 5

Who does AI recommend more?

CoSchedule, the only one of the two named

CoSchedule first in 2Skyword never named

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Top content marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoSchedule was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Skyword did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. Semrush2nd
  3. CoSchedule3rd
  4. Optimizely4th
  5. StoryChief5th
  6. Mailchimp6th
  7. Planable7th
  8. Contently–
  9. Skyword–
  10. Uberflip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoSchedule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StoryChief2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimizely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contently0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CoSchedule or Skyword more popular in search?

This chart shows how often people search Google for CoSchedule and Skyword by name. Each line represents a brand's share of searches for all ten content marketing platforms we track, month by month, from searches in New Zealand.

CoSchedule and Skyword among content marketing platforms in New Zealand, by month

Share of searches by month for CoSchedule, Skyword. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpHubSpotSemrushOptimizelyPlanableContentlyCoScheduleSkywordStoryChiefUberflip
Oct 202559.4%28.7%8.3%2.4%0.68%0.36%0.04%0.08%0.04%0.04%
Nov 202560.3%28.6%7.9%1.9%0.69%0.37%0.08%0.04%0.08%0.04%
Dec 202559.2%28.8%8.1%2.3%1%0.42%0.06%0.06%0.06%0%
Jan 202649.9%36.1%10%2.4%1.1%0.25%0.15%0.05%0.05%0.05%
Feb 202655.3%32.2%9%2.2%0.96%0.18%0.05%0.05%0.05%0.05%
Mar 202654.8%32.4%9.1%2.2%0.96%0.33%0.07%0.07%0.04%0.04%
Apr 202651.5%36.5%8.5%2%0.89%0.38%0.04%0.08%0.04%0.04%
May 202651.2%36.6%8.4%2.5%0.89%0.3%0.04%0.04%0.04%0.04%
Jun 202647.5%41%7.8%2.3%1%0.27%0.08%0.04%0.04%0%
Jul 202654.9%32.2%9.1%2.2%1.2%0.32%0.05%0.05%0.05%0%
Aug 202646.4%39.9%9.3%2.8%0.98%0.33%0.09%0.09%0.05%0.05%
Sep 202651.7%35.9%8.4%2.5%0.9%0.38%0.04%0.04%0.04%0.04%

How has the CoSchedule and Skyword comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: CoSchedule took it in November 2025, Skyword took it in April 2026, CoSchedule took it in June 2026.
  • Across the 12 months ending September 2026, CoSchedule’s share of searches among content marketing platforms in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Skyword’s share of searches among content marketing platforms in New Zealand moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 20 to 10.

How did search popularity change for New Zealand content marketing platforms in September 2026?

1 change

  1. Estimated monthly branded searches for Skyword in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CoSchedule’s and Skyword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoSchedule

1 branded search term

  • coschedule

Skyword

2 branded search terms

  • skyword
  • skyword ai

How the Brand Demand Index is measured

Other head-to-heads among content marketing platforms

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