CoreTech vs First Focus:Which is more popular by branded search in New Zealand?
In August 2026, First Focus had more branded searches than CoreTech among nelson IT support companies in New Zealand. First Focus was estimated to have 710 branded searches compared to CoreTech’s 40, and held a 40.3% Share of Search versus CoreTech’s 2.3%.
Follow CoreTech vs First Focus and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CoreTech or First Focus?
Compare Nelson IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Focus, CoreTech. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | Softsource vBridge | OxygenIT | The IT Department | CoreTech | CTEC | Integrity IT | Roger Irwin Computer Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 4% | 60.6% | 21.2% | 8.1% | 3% | 1% | 1% | 1% |
| Nov 2025 | 3.8% | 68.6% | 16.2% | 5.7% | 2.9% | 0.95% | 0.95% | 0.95% |
| Dec 2025 | 2.5% | 70.9% | 11.4% | 7.6% | 5.1% | 0% | 1.3% | 1.3% |
| Jan 2026 | 4.4% | 71.4% | 12.1% | 5.5% | 4.4% | 0% | 1.1% | 1.1% |
| Feb 2026 | 15% | 56% | 17% | 6% | 3% | 1% | 1% | 1% |
| Mar 2026 | 15.9% | 63.6% | 10.6% | 3.8% | 3.8% | 0.76% | 0.76% | 0.76% |
| Apr 2026 | 12.7% | 57.8% | 16.7% | 4.9% | 4.9% | 0.98% | 0.98% | 0.98% |
| May 2026 | 40.9% | 41.6% | 9.1% | 3.2% | 3.2% | 0.65% | 0.65% | 0.65% |
| Jun 2026 | 31.8% | 31.3% | 29% | 3.4% | 2.3% | 0.57% | 1.1% | 0.57% |
| Jul 2026 | 26.8% | 41.7% | 21.3% | 4.7% | 2.4% | 0.79% | 1.6% | 0.79% |
| Aug 2026 | 40.3% | 39.8% | 12.5% | 3.4% | 2.3% | 0.57% | 0.57% | 0.57% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the CoreTech and First Focus comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: CoreTech took it in December 2025, First Focus took it in February 2026.
- Across the 11 months ending August 2026, CoreTech’s estimated Share of Search among nelson IT support companies in New Zealand moved from 3% to 2.3%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand moved from 4% to 40.3%, and its estimated monthly branded searches moved from 40 to 710.
How did search popularity change for New Zealand nelson IT support companies in August 2026?
2 changes
In August 2026, First Focus overtook Softsource vBridge to take the highest estimated Share of Search among nelson IT support companies in New Zealand, at 40.3%.
Estimated monthly branded searches for CoreTech in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CoreTech’s and First Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CoreTech
5 branded search terms
- coretech
- coretech it
- coretech nz
- coretech technology
- cortech
First Focus
8 branded search terms
- first focus
- first focus auckland
- first focus christchurch
- first focus core
- first focus it
- first focus new zealand
- first focus nz
- firstfocus
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.