Colorsteel vs GIB:Which is more popular in New Zealand?
In October 2026, GIB had more branded searches than Colorsteel among building product brands in New Zealand. GIB had about 4,750 branded searches, while Colorsteel had 4,400. GIB made up 14.9% of all building product brand searches we track, and Colorsteel accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about building product brands, GIB appeared in all five answers and Colorsteel in three. GIB was mentioned before Colorsteel in two out of three answers.
Who do people search for more?
GIB, about 8% more searches than Colorsteel
Who does AI mention more?
GIB, mentioned in every answer we collected
Who does AI recommend more?
GIB, named ahead of Colorsteel in 2 of 3 answers
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Top building product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GIB appeared in all five answers. Colorsteel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GIB was listed before Colorsteel in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
James Hardie1st
Colorsteel2nd- GIB3rd
Pink Batts4th
Vantage5th
Resene Construction Systems6th
Laminex7th
Abodo8th
Carter Holt Harvey9th
Nelson Pine10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about building product brands
5 answers
Asked ChatGPT
“Which building product brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best building product brands in New Zealand?”
Asked ChatGPT
“What's the best building product brand in New Zealand for new builds?”
Searched Google, AI Overview
“building supplies nz”
- 1GIB
- 1
Searched Google, AI Overview
“plasterboard brands”
- 1GIB
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Colorsteel or GIB more popular in search?
This chart shows how often people search Google for Colorsteel and GIB by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.
Share of searches by month for GIB, Colorsteel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steel & Tube | James Hardie | GIB | Colorsteel | Laminex | Pink Batts | Abodo | Carter Holt Harvey | Resene Construction Systems | Nelson Pine | Vantage |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 32.3% | 15.8% | 9.6% | 14.2% | 8.8% | 5.8% | 4.3% | 3.6% | 2.7% | 1.5% | 1.5% |
| Dec 2025 | 34.3% | 13.7% | 11.3% | 14.1% | 7.5% | 5.1% | 4.5% | 3.9% | 2.3% | 1.6% | 1.5% |
| Jan 2026 | 30.1% | 14.5% | 12% | 16% | 7.8% | 5.5% | 4.3% | 4% | 2.5% | 1.7% | 1.7% |
| Feb 2026 | 28.6% | 15.9% | 10.8% | 16.6% | 9.2% | 5.2% | 4.4% | 3.8% | 2.3% | 1.6% | 1.6% |
| Mar 2026 | 28.8% | 16.1% | 9.7% | 15.7% | 9.1% | 6.4% | 4.9% | 4% | 2.4% | 1.6% | 1.3% |
| Apr 2026 | 27.6% | 15.3% | 12.7% | 14.7% | 8.9% | 7.5% | 4% | 3.6% | 2.8% | 1.5% | 1.4% |
| May 2026 | 29.9% | 14.7% | 11.7% | 13.7% | 9.6% | 6.7% | 4.3% | 4.2% | 2.5% | 1.4% | 1.3% |
| Jun 2026 | 29.7% | 14.8% | 12.2% | 13.5% | 9.6% | 6.7% | 4.1% | 4.3% | 2.5% | 1.4% | 1.3% |
| Jul 2026 | 30.8% | 14.7% | 12.1% | 12.7% | 9.8% | 7% | 4.3% | 3.4% | 2.6% | 1.4% | 1.2% |
| Aug 2026 | 34.1% | 15.8% | 10.7% | 11.5% | 9% | 6.3% | 3.9% | 3.9% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | 31.7% | 15.3% | 12.1% | 12.7% | 10% | 5.6% | 4% | 3.4% | 2.6% | 1.4% | 1.2% |
| Oct 2026 | 27.7% | 15.7% | 14.9% | 13.8% | 9.1% | 6% | 4% | 3.6% | 2.3% | 1.5% | 1.5% |
How has branded search for Colorsteel and GIB changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: GIB took it in October 2026.
- Across the 12 months ending October 2026, Colorsteel’s share of searches among building product brands in New Zealand moved from 14.2% to 13.8%, and its estimated monthly branded searches moved from 4.7K to 4.4K.
- Across the 12 months ending October 2026, GIB’s share of searches among building product brands in New Zealand moved from 9.6% to 14.9%, and its estimated monthly branded searches moved from 3.2K to 4.8K.
How did search popularity change for New Zealand building product brands in October 2026?
2 changes
In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches.
In October 2026, Colorsteel gained share of searches among building product brands in New Zealand, from 12.7% to 13.8%.
How are Colorsteel’s and GIB’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Colorsteel’s and GIB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colorsteel
9 branded search terms
- colorsteel
- colorsteel colours
- colorsteel dridex
- colorsteel flashing
- colorsteel flaxpod
- colorsteel ironsand
- colorsteel karaka
- colorsteel scoria
- flaxpod colorsteel
GIB
9 branded search terms
- aqualine gib board
- bathroom gib board
- ceiling gib board
- gib board
- gib board plaster
- gib fixing
- gib patch board
- gib plasterboard
- gib standard plasterboard
Other head-to-heads among building product brands
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