Coldrite vs Hawke’s Bay Refrigeration:Which is more popular by branded search in New Zealand?
In August 2026, Coldrite had more branded searches than Hawke’s Bay Refrigeration among napier heat pump installers in New Zealand. Coldrite was estimated to have 90 branded searches compared to Hawke’s Bay Refrigeration’s 50, and held a 60% Share of Search versus Hawke’s Bay Refrigeration’s 33.3%.
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Which is more popular in search, Coldrite or Hawke’s Bay Refrigeration?
Compare Napier heat pump installers using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coldrite, Hawke’s Bay Refrigeration. The figures are in the table below the chart.
View monthly share of search table
| Month | Coldrite | Hawke’s Bay Refrigeration | Pacific Heat Pumps & Air Conditioning | AirControl Hawkes Bay |
|---|---|---|---|---|
| Oct 2025 | 60% | 26.7% | 6.7% | 6.7% |
| Nov 2025 | 58.3% | 33.3% | 8.3% | 0% |
| Dec 2025 | 50% | 33.3% | 8.3% | 8.3% |
| Jan 2026 | 50% | 33.3% | 8.3% | 8.3% |
| Feb 2026 | 56.3% | 31.3% | 6.3% | 6.3% |
| Mar 2026 | 50% | 35.7% | 7.1% | 7.1% |
| Apr 2026 | 46.2% | 38.5% | 7.7% | 7.7% |
| May 2026 | 50% | 42.9% | 7.1% | 0% |
| Jun 2026 | 53.8% | 30.8% | 7.7% | 7.7% |
| Jul 2026 | 57.1% | 28.6% | 7.1% | 7.1% |
| Aug 2026 | 60% | 33.3% | 6.7% | 0% |
| Sep 2026 | — | — | — | — |
How has the Coldrite and Hawke’s Bay Refrigeration comparison changed over the last 12 months?
3 findings
- Coldrite was ahead of Hawke’s Bay Refrigeration in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coldrite’s estimated Share of Search among napier heat pump installers in New Zealand held steady at 60%, and its estimated monthly branded searches held steady at 90.
- Across the 11 months ending August 2026, Hawke’s Bay Refrigeration’s estimated Share of Search among napier heat pump installers in New Zealand moved from 26.7% to 33.3%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand napier heat pump installers in August 2026?
2 changes

In August 2026, Hawke’s Bay Refrigeration gained estimated Share of Search among napier heat pump installers in New Zealand, from 28.6% to 33.3%.

In August 2026, Coldrite gained estimated Share of Search among napier heat pump installers in New Zealand, from 57.1% to 60%.
How each brand is measured
Brandwave collects information about searches that people make online using Coldrite’s and Hawke’s Bay Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coldrite
4 branded search terms
- coldrite
- coldrite hawkes bay
- coldrite nz
- coldrite refrigeration
Hawke’s Bay Refrigeration
4 branded search terms
- hawke's bay refrigeration
- hawke’s bay refrigeration
- hawkes bay refrigeration
- hawkes bay refrigeration nz

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