Brandwave

Coldrite vs Hawke’s Bay Refrigeration:Which is more popular by branded search in New Zealand?

In August 2026, Coldrite had more branded searches than Hawke’s Bay Refrigeration among napier heat pump installers in New Zealand. Coldrite was estimated to have 90 branded searches compared to Hawke’s Bay Refrigeration’s 50, and held a 60% Share of Search versus Hawke’s Bay Refrigeration’s 33.3%.

Share of Search among napier heat pump installers in New Zealand in August 2026Which is more popular in search, Coldrite or Hawke’s Bay Refrigeration?
Coldrite60%90 searches
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Which is more popular in search, Coldrite or Hawke’s Bay Refrigeration?

Compare Napier heat pump installers using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coldrite and Hawke’s Bay Refrigeration among napier heat pump installers in New Zealand, by month

Share of Search by month for Coldrite, Hawke’s Bay Refrigeration. The figures are in the table below the chart.

View monthly share of search table
MonthColdriteHawke’s Bay RefrigerationPacific Heat Pumps & Air ConditioningAirControl Hawkes Bay
Oct 202560%26.7%6.7%6.7%
Nov 202558.3%33.3%8.3%0%
Dec 202550%33.3%8.3%8.3%
Jan 202650%33.3%8.3%8.3%
Feb 202656.3%31.3%6.3%6.3%
Mar 202650%35.7%7.1%7.1%
Apr 202646.2%38.5%7.7%7.7%
May 202650%42.9%7.1%0%
Jun 202653.8%30.8%7.7%7.7%
Jul 202657.1%28.6%7.1%7.1%
Aug 202660%33.3%6.7%0%
Sep 2026————

How has the Coldrite and Hawke’s Bay Refrigeration comparison changed over the last 12 months?

How did search popularity change for New Zealand napier heat pump installers in August 2026?

  1. In August 2026, Hawke’s Bay Refrigeration gained estimated Share of Search among napier heat pump installers in New Zealand, from 28.6% to 33.3%.

  2. In August 2026, Coldrite gained estimated Share of Search among napier heat pump installers in New Zealand, from 57.1% to 60%.

How each brand is measured

Brandwave collects information about searches that people make online using Coldrite’s and Hawke’s Bay Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coldrite

4 branded search terms

  • coldrite
  • coldrite hawkes bay
  • coldrite nz
  • coldrite refrigeration

Hawke’s Bay Refrigeration

4 branded search terms

  • hawke's bay refrigeration
  • hawke’s bay refrigeration
  • hawkes bay refrigeration
  • hawkes bay refrigeration nz

How the Brand Demand Index is measured

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