Cognism vs Lusha:Which is more popular by branded search in New Zealand?
In August 2026, Lusha had more branded searches than Cognism among B2B contact data providers in New Zealand. Lusha was estimated to have 400 branded searches compared to Cognism’s 40, and held a 10.2% Share of Search versus Cognism’s 1%.
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Which is more popular in search, Cognism or Lusha?
Compare the B2B contact and company data providers New Zealand sales and marketing teams build lists with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lusha, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunter | ZoomInfo | Lusha | Apollo.io | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 20.2% | 6% | 2.8% |
| Nov 2025 | 46.9% | 15.6% | 23.4% | 12.5% | 1.6% |
| Dec 2025 | 63.9% | 10.7% | 13.7% | 10.7% | 1% |
| Jan 2026 | 55.9% | 14.9% | 18.2% | 9.7% | 1.2% |
| Feb 2026 | 53.3% | 15% | 22.3% | 8% | 1.5% |
| Mar 2026 | 52.9% | 15.2% | 22.5% | 8.2% | 1.2% |
| Apr 2026 | 69.1% | 12.6% | 12.3% | 5.3% | 0.75% |
| May 2026 | 63.9% | 15.1% | 14.8% | 5.4% | 0.9% |
| Jun 2026 | 74.8% | 9.6% | 11.5% | 3.3% | 0.71% |
| Jul 2026 | 73.4% | 10.8% | 10.8% | 4.1% | 0.81% |
| Aug 2026 | 75.5% | 10.5% | 10.2% | 2.8% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Cognism and Lusha comparison changed over the last 12 months?
3 findings
- Lusha was ahead of Cognism in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B contact data providers in New Zealand moved from 2.8% to 1%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand moved from 20.2% to 10.2%, and its estimated monthly branded searches moved from 500 to 400.
How did search popularity change for New Zealand B2B contact data providers in August 2026?
2 changes
In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.
Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cognism’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.