Cochrane Accountants vs McKenzie & Partners:Which is more popular by branded search in New Zealand?
In August 2026, Cochrane Accountants had more branded searches than McKenzie & Partners among palmerston north accounting firms in New Zealand. Cochrane Accountants was estimated to have 40 branded searches compared to McKenzie & Partners’ 10, and held a 0.59% Share of Search versus McKenzie & Partners’ 0.15%.
Follow Cochrane Accountants vs McKenzie & Partners and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cochrane Accountants or McKenzie & Partners?
Compare Palmerston North accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cochrane Accountants, McKenzie & Partners. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | SBA | AllanMcNeill | ONLA Advisory & Accounting | Cochrane Accountants | McKenzie & Partners |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 39.9% | 2.2% | 1.4% | 0.79% | 0.16% |
| Nov 2025 | 58.2% | 35.9% | 3% | 1.8% | 0.96% | 0.16% |
| Dec 2025 | 59.4% | 35.5% | 2.7% | 1.4% | 0.82% | 0.2% |
| Jan 2026 | 51.8% | 44.4% | 1.8% | 1.4% | 0.54% | 0% |
| Feb 2026 | 56.8% | 39% | 1.9% | 1.2% | 0.93% | 0.16% |
| Mar 2026 | 59.6% | 36.3% | 2.1% | 1.1% | 0.7% | 0.23% |
| Apr 2026 | 50.5% | 44.1% | 2.5% | 1.8% | 0.92% | 0.15% |
| May 2026 | 54.9% | 40.4% | 2.4% | 1.3% | 0.9% | 0.15% |
| Jun 2026 | 49.8% | 45.5% | 2.4% | 1.4% | 0.71% | 0.14% |
| Jul 2026 | 55.5% | 39.7% | 2.6% | 1.3% | 0.8% | 0.16% |
| Aug 2026 | 55.1% | 39.9% | 2.7% | 1.6% | 0.59% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cochrane Accountants and McKenzie & Partners comparison changed over the last 12 months?
3 findings
- Cochrane Accountants was ahead of McKenzie & Partners in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cochrane Accountants’ estimated Share of Search among palmerston north accounting firms in New Zealand moved from 0.79% to 0.59%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 11 months ending August 2026, McKenzie & Partners’ estimated Share of Search among palmerston north accounting firms in New Zealand moved from 0.16% to 0.15%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand palmerston north accounting firms in August 2026?
1 change

Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cochrane Accountants’ and McKenzie & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cochrane Accountants
2 branded search terms
- cochrane accountants
- cochrane accountants palmerston north
McKenzie & Partners
2 branded search terms
- mckenzie and partners
- mckenzie partners

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.