Coast vs ZM:Which is more popular by branded search in New Zealand?
In August 2026, Coast and ZM were level on Share of Search among radio stations in New Zealand, with an estimated 10.1K versus 10.4K branded searches, at 4.5% and 4.6% estimated Share of Search.
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Which is more popular in search, Coast or ZM?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZM, Coast. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Coast and ZM comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: ZM took it in August 2026.
- Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 12.8K to 10.1K.
- Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand moved from 3.5% to 4.6%, and its estimated monthly branded searches moved from 8.3K to 10.4K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.
In August 2026, ZM rose from 9th to 8th among radio stations in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Coast’s and ZM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coast
15 branded search terms
- coast fm
- coast fm auckland
- coast fm chch
- coast fm christchurch
- coast fm listen live
- coast fm live
- coast fm northland
- coast fm nz
- coast fm playlist
- coast fm tauranga
- coast fm waikato
- coast fm wellington
- coast live fm
- coast radio
- the coast fm
ZM
14 branded search terms
- iheartradio zm
- live zm
- online zm
- radio zm
- ZM
- zm auckland
- zm dunedin
- zm listen live
- zm live
- zm online
- zm online nz
- zm radio
- zm secret sound
- zm wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.