Coast vs RNZ National:Which is more popular by branded search in New Zealand?
In August 2026, RNZ National had more branded searches than Coast among radio stations in New Zealand. RNZ National was estimated to have 45.9K branded searches compared to Coast’s 10.1K, and held a 20.2% Share of Search versus Coast’s 4.5%.
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Which is more popular in search, Coast or RNZ National?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RNZ National, Coast. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Coast and RNZ National comparison changed over the last 12 months?
3 findings
- RNZ National was ahead of Coast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 12.8K to 10.1K.
- Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand moved from 22.9% to 20.2%, and its estimated monthly branded searches moved from 54.3K to 45.9K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.
In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Coast’s and RNZ National’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coast
15 branded search terms
- coast fm
- coast fm auckland
- coast fm chch
- coast fm christchurch
- coast fm listen live
- coast fm live
- coast fm northland
- coast fm nz
- coast fm playlist
- coast fm tauranga
- coast fm waikato
- coast fm wellington
- coast live fm
- coast radio
- the coast fm
RNZ National
24 branded search terms
- checkpoint rnz
- morning report rnz
- nine to noon rnz
- rnz afternoons
- rnz checkpoint
- rnz listen live
- rnz live
- rnz live stream
- rnz morning report
- RNZ National
- rnz national live
- rnz national on demand
- rnz national radio
- rnz national radio live
- rnz national schedule
- rnz nights
- rnz nine to noon
- rnz panel
- rnz radio
- rnz saturday morning
- rnz sunday morning
- rnz the panel
- saturday morning rnz
- sunday morning rnz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.