Coast & Co vs Idyllic:Which is more popular by branded search in New Zealand?
In August 2026, Idyllic had more branded searches than Coast & Co among napier brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to Coast & Co’s 30, and held a 77.8% Share of Search versus Coast & Co’s 16.7%.
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Which is more popular in search, Coast & Co or Idyllic?
Compare Napier brand design studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Idyllic, Coast & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Coast & Co | Band | Julia Jameson Design |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 22.2% | 5.6% | 5.6% |
| Nov 2025 | 73.9% | 17.4% | 4.3% | 4.3% |
| Dec 2025 | 69.2% | 15.4% | 7.7% | 7.7% |
| Jan 2026 | 66.7% | 16.7% | 8.3% | 8.3% |
| Feb 2026 | 64.3% | 21.4% | 7.1% | 7.1% |
| Mar 2026 | 68.4% | 21.1% | 5.3% | 5.3% |
| Apr 2026 | 86.4% | 9.1% | 4.5% | 0% |
| May 2026 | 76.5% | 11.8% | 5.9% | 5.9% |
| Jun 2026 | 70.6% | 17.6% | 5.9% | 5.9% |
| Jul 2026 | 75% | 18.8% | 6.3% | 0% |
| Aug 2026 | 77.8% | 16.7% | 5.6% | 0% |
| Sep 2026 | — | — | — | — |
How has the Coast & Co and Idyllic comparison changed over the last 12 months?
3 findings
- Idyllic was ahead of Coast & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coast & Co’s estimated Share of Search among napier brand design studios in New Zealand moved from 22.2% to 16.7%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among napier brand design studios in New Zealand moved from 66.7% to 77.8%, and its estimated monthly branded searches moved from 120 to 140.
How did search popularity change for New Zealand napier brand design studios in August 2026?
2 changes
In August 2026, Idyllic gained estimated Share of Search among napier brand design studios in New Zealand, from 75% to 77.8%.
In August 2026, Coast & Co lost estimated Share of Search among napier brand design studios in New Zealand, from 18.8% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Coast & Co’s and Idyllic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coast & Co
4 branded search terms
- coast & co
- coast and co
- coast&co
- coastandco
Idyllic
5 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
- idyllic new plymouth
- idyllic nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.