Brandwave

Cloudflare One vs Zscaler Private Access:Which is more popular?

In September 2026, Cloudflare One had more branded searches than Zscaler Private Access among zero trust network access platforms in New Zealand. Cloudflare One had about 70 branded searches, while Zscaler Private Access had 10. Cloudflare One made up 1.2% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Zscaler Private Access appeared in three of the five answers and Cloudflare One in two. Zscaler Private Access was mentioned before Cloudflare One in two out of three answers.

Among zero trust network access platforms in New Zealand in September 2026

Who do people search for more?

Cloudflare One, about 7 searches for every 1 for Zscaler Private Access

Cloudflare One 70 searchesZscaler Private Access 10 searches

Who does AI mention more?

Zscaler Private Access, mentioned in 3 of 5 answers, Cloudflare One in 2

Zscaler Private Access in 3 of 5Cloudflare One in 2 of 5

Who does AI recommend more?

Zscaler Private Access, named ahead of Cloudflare One in 2 of 3 answers

Zscaler Private Access first in 2Cloudflare One first in 1

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zscaler Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zscaler Private Access was listed before Cloudflare One in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Cloudflare One2nd
  3. Microsoft Entra Private Access3rd
  4. Twingate4th
  5. Tailscale–
  6. OpenVPN–
  7. NordLayer–
  8. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cloudflare One or Zscaler Private Access more popular in search?

This chart shows how often people search Google for Cloudflare One and Zscaler Private Access by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.

Cloudflare One and Zscaler Private Access among zero trust network access platforms in New Zealand, by month

Share of searches by month for Cloudflare One, Zscaler Private Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateCloudflare OneMicrosoft Entra Private AccessNordLayerGoodAccessZscaler Private Access
Oct 202576.7%12.7%8.5%0.26%0.53%0.53%0.26%0.53%
Nov 202579.2%13.1%5.7%0.55%0.27%0.55%0.27%0.27%
Dec 202579.9%13.2%4.7%0.55%0.28%0.83%0.28%0.28%
Jan 202681.4%10.9%5.9%0.68%0.23%0.45%0.23%0.23%
Feb 202682%10.9%4.8%0.68%0.68%0.46%0.23%0.23%
Mar 202684.6%9.2%4%0.77%0.38%0.58%0.19%0.19%
Apr 202685.4%9.3%3.3%0.78%0.39%0.39%0.19%0.19%
May 202683.8%9.1%4%1.3%0.57%0.76%0.19%0.19%
Jun 202683.7%9.1%3.2%2.1%0.76%0.57%0.19%0.38%
Jul 202688.5%6.4%2.3%1.5%0.49%0.49%0.16%0.16%
Aug 202687.4%7.8%2.3%1.5%0.32%0.49%0.16%0.16%
Sep 202689.3%6.4%1.8%1.2%0.5%0.5%0.17%0.17%

How has the Cloudflare One and Zscaler Private Access comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand zero trust network access platforms in September 2026?

2 changes

  1. Cloudflare One’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.2% in September 2026.

  2. Estimated monthly branded searches for Zscaler Private Access in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloudflare One’s and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare One

1 branded search term

  • cloudflare one

Zscaler Private Access

1 branded search term

  • zscaler private access

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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