Brandwave

Cloudflare One vs Twingate:Which is more popular?

In September 2026, Twingate had more branded searches than Cloudflare One among zero trust network access platforms in New Zealand. Twingate had about 110 branded searches, while Cloudflare One had 70. Twingate made up 1.8% of all zero trust network access platform searches we track, and Cloudflare One accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Cloudflare One appeared in two of the five answers and Twingate in one. Cloudflare One was mentioned before Twingate in every answer that named either.

Among zero trust network access platforms in New Zealand in September 2026

Who do people search for more?

Twingate, about 57% more searches than Cloudflare One

Twingate 110 searchesCloudflare One 70 searches

Who does AI mention more?

Cloudflare One, mentioned in 2 of 5 answers, Twingate in 1

Cloudflare One in 2 of 5Twingate in 1 of 5

Who does AI recommend more?

Cloudflare One, named ahead of Twingate in 2 of 2 answers

Cloudflare One first in 2Twingate never first

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twingate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare One was listed before Twingate in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Cloudflare One2nd
  3. Microsoft Entra Private Access3rd
  4. Twingate4th
  5. Tailscale–
  6. OpenVPN–
  7. NordLayer–
  8. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cloudflare One or Twingate more popular in search?

This chart shows how often people search Google for Cloudflare One and Twingate by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.

Cloudflare One and Twingate among zero trust network access platforms in New Zealand, by month

Share of searches by month for Twingate, Cloudflare One. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateCloudflare OneMicrosoft Entra Private AccessNordLayerGoodAccessZscaler Private Access
Oct 202576.7%12.7%8.5%0.26%0.53%0.53%0.26%0.53%
Nov 202579.2%13.1%5.7%0.55%0.27%0.55%0.27%0.27%
Dec 202579.9%13.2%4.7%0.55%0.28%0.83%0.28%0.28%
Jan 202681.4%10.9%5.9%0.68%0.23%0.45%0.23%0.23%
Feb 202682%10.9%4.8%0.68%0.68%0.46%0.23%0.23%
Mar 202684.6%9.2%4%0.77%0.38%0.58%0.19%0.19%
Apr 202685.4%9.3%3.3%0.78%0.39%0.39%0.19%0.19%
May 202683.8%9.1%4%1.3%0.57%0.76%0.19%0.19%
Jun 202683.7%9.1%3.2%2.1%0.76%0.57%0.19%0.38%
Jul 202688.5%6.4%2.3%1.5%0.49%0.49%0.16%0.16%
Aug 202687.4%7.8%2.3%1.5%0.32%0.49%0.16%0.16%
Sep 202689.3%6.4%1.8%1.2%0.5%0.5%0.17%0.17%

How has the Cloudflare One and Twingate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand zero trust network access platforms in September 2026?

2 changes

  1. Twingate’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 3.2% to 1.8% in September 2026.

  2. Cloudflare One’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloudflare One’s and Twingate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare One

1 branded search term

  • cloudflare one

Twingate

1 branded search term

  • twingate

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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