Cloudflare One vs OpenVPN:Which is more popular?
In September 2026, OpenVPN had more branded searches than Cloudflare One among zero trust network access platforms in New Zealand. OpenVPN had about 390 branded searches, while Cloudflare One had 70. OpenVPN made up 6.4% of all zero trust network access platform searches we track, and Cloudflare One accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Cloudflare One appeared in two of the five answers and OpenVPN in none.
Who do people search for more?
OpenVPN, about 6 searches for every 1 for Cloudflare One
Who does AI mention more?
Cloudflare One, mentioned in 2 of 5 answers, OpenVPN in 0
Who does AI recommend more?
Cloudflare One, the only one of the two named
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Top zero trust network access platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cloudflare One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OpenVPN did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero trust network access platforms
5 answers
Asked ChatGPT
“Which zero trust network access platform should I use in New Zealand?”
Asked ChatGPT
“What are the best zero trust network access platforms in New Zealand?”
Asked ChatGPT
“What's the best zero trust network access platform in New Zealand for secure remote access?”
Searched Google, AI Overview
“zero trust network access platform”
Searched Google, AI Overview
“best remote access software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cloudflare One or OpenVPN more popular in search?
This chart shows how often people search Google for Cloudflare One and OpenVPN by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.
Share of searches by month for OpenVPN, Cloudflare One. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tailscale | OpenVPN | Twingate | Cloudflare One | Microsoft Entra Private Access | NordLayer | GoodAccess | Zscaler Private Access |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 12.7% | 8.5% | 0.26% | 0.53% | 0.53% | 0.26% | 0.53% |
| Nov 2025 | 79.2% | 13.1% | 5.7% | 0.55% | 0.27% | 0.55% | 0.27% | 0.27% |
| Dec 2025 | 79.9% | 13.2% | 4.7% | 0.55% | 0.28% | 0.83% | 0.28% | 0.28% |
| Jan 2026 | 81.4% | 10.9% | 5.9% | 0.68% | 0.23% | 0.45% | 0.23% | 0.23% |
| Feb 2026 | 82% | 10.9% | 4.8% | 0.68% | 0.68% | 0.46% | 0.23% | 0.23% |
| Mar 2026 | 84.6% | 9.2% | 4% | 0.77% | 0.38% | 0.58% | 0.19% | 0.19% |
| Apr 2026 | 85.4% | 9.3% | 3.3% | 0.78% | 0.39% | 0.39% | 0.19% | 0.19% |
| May 2026 | 83.8% | 9.1% | 4% | 1.3% | 0.57% | 0.76% | 0.19% | 0.19% |
| Jun 2026 | 83.7% | 9.1% | 3.2% | 2.1% | 0.76% | 0.57% | 0.19% | 0.38% |
| Jul 2026 | 88.5% | 6.4% | 2.3% | 1.5% | 0.49% | 0.49% | 0.16% | 0.16% |
| Aug 2026 | 87.4% | 7.8% | 2.3% | 1.5% | 0.32% | 0.49% | 0.16% | 0.16% |
| Sep 2026 | 89.3% | 6.4% | 1.8% | 1.2% | 0.5% | 0.5% | 0.17% | 0.17% |
How has the Cloudflare One and OpenVPN comparison changed over the last 12 months?
3 findings
- OpenVPN was ahead of Cloudflare One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust network access platforms in New Zealand moved from 0.26% to 1.2%, and its estimated monthly branded searches moved from 10 to 70.
- Across the 12 months ending September 2026, OpenVPN’s share of searches among zero trust network access platforms in New Zealand moved from 12.7% to 6.4%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand zero trust network access platforms in September 2026?
2 changes
In September 2026, OpenVPN lost share of searches among zero trust network access platforms in New Zealand, from 7.8% to 6.4%.
Cloudflare One’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cloudflare One’s and OpenVPN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudflare One
1 branded search term
- cloudflare one
OpenVPN
1 branded search term
- openvpn
Other head-to-heads among zero trust network access platforms
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