Clean Planet vs Magpie Cleaning:Which is more popular by branded search in New Zealand?
In August 2026, Clean Planet had more branded searches than Magpie Cleaning among dunedin commercial cleaning companies in New Zealand. Clean Planet was estimated to have 360 branded searches compared to Magpie Cleaning’s 10, and held a 29% Share of Search versus Magpie Cleaning’s 0.81%.
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Which is more popular in search, Clean Planet or Magpie Cleaning?
Compare Dunedin commercial cleaning companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clean Planet, Magpie Cleaning. The figures are in the table below the chart.
View monthly share of search table
| Month | Paramount Services | Clean Planet | Rams Cleaning | South Coast Cleaning | The Local Guys Cleaning | Magpie Cleaning |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 30.1% | 11.4% | 1.6% | 4.1% | 0.81% |
| Nov 2025 | 57.7% | 24.2% | 11.4% | 1.3% | 4.7% | 0.67% |
| Dec 2025 | 47% | 31.3% | 12.2% | 2.6% | 6.1% | 0.87% |
| Jan 2026 | 53.5% | 27.5% | 9.9% | 2.1% | 6.3% | 0.7% |
| Feb 2026 | 51.9% | 33.1% | 8.8% | 0.63% | 4.4% | 1.3% |
| Mar 2026 | 55.7% | 29.5% | 7.4% | 2% | 4.7% | 0.67% |
| Apr 2026 | 53% | 29.1% | 10.4% | 3% | 3.7% | 0.75% |
| May 2026 | 55.8% | 31.2% | 8% | 1.4% | 2.9% | 0.72% |
| Jun 2026 | 54.4% | 30.6% | 9.5% | 2% | 2.7% | 0.68% |
| Jul 2026 | 50% | 29.7% | 11.9% | 4.2% | 3.4% | 0.85% |
| Aug 2026 | 49.2% | 29% | 13.7% | 4% | 3.2% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clean Planet and Magpie Cleaning comparison changed over the last 12 months?
3 findings
- Clean Planet was ahead of Magpie Cleaning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clean Planet’s estimated Share of Search among dunedin commercial cleaning companies in New Zealand moved from 30.1% to 29%, and its estimated monthly branded searches moved from 370 to 360.
- Across the 11 months ending August 2026, Magpie Cleaning’s estimated Share of Search among dunedin commercial cleaning companies in New Zealand held steady at 0.81%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand dunedin commercial cleaning companies in August 2026?
1 change
In August 2026, Clean Planet lost estimated Share of Search among dunedin commercial cleaning companies in New Zealand, from 29.7% to 29%.
How each brand is measured
Brandwave collects information about searches that people make online using Clean Planet’s and Magpie Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clean Planet
6 branded search terms
- clean planet
- clean planet auckland
- clean planet cleaning
- clean planet nz
- cleanplanet
- cleanplanet.co.nz
Magpie Cleaning
1 branded search term
- magpie cleaning
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.