Brandwave

Cîroc vs Stolichnaya:Which is more popular?

In September 2026, Cîroc had more branded searches than Stolichnaya among vodka brands in New Zealand. Cîroc had about 780 branded searches, while Stolichnaya had 160. Cîroc made up 3.3% of all vodka brand searches we track, and Stolichnaya accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about vodka brands, neither Cîroc nor Stolichnaya appeared in any of the four answers.

Among vodka brands in New Zealand in September 2026

Who do people search for more?

Cîroc, about 5 searches for every 1 for Stolichnaya

Cîroc 780 searchesStolichnaya 160 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Cîroc in 0 of 4Stolichnaya in 0 of 4

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Top vodka brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Cîroc nor Stolichnaya showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Absolut1st
  2. Grey Goose2nd
  3. Belvedere3rd
  4. 42 Below3rd
  5. Smirnoff5th
  6. Cîroc–
  7. Stolichnaya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grey Goose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Absolut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Belvedere2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • 42 Below2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smirnoff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cîroc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolichnaya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about vodka brands

4 answers

  • Asked ChatGPT

    “Which vodka brand should I buy in New Zealand?”

    1. 1Absolut
    2. 2Grey Goose

  • Asked ChatGPT

    “What are the best vodka brands in New Zealand?”

    1. 1Belvedere
    2. 242 Below

  • Asked ChatGPT

    “What's the best vodka brand in New Zealand for a cocktail?”

    1. 142 Below
    2. 2Absolut
    3. 3Grey Goose

  • Searched Google, AI Overview

    “best vodka”

    1. 1Belvedere
    2. 2Grey Goose
    3. 3Smirnoff

  • Searched Google, AI Overview

    “cheap vodka nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cîroc or Stolichnaya more popular in search?

This chart shows how often people search Google for Cîroc and Stolichnaya by name. Each line represents a brand's share of searches for all seven vodka brands we track, month by month, from searches in New Zealand.

Cîroc and Stolichnaya among vodka brands in New Zealand, by month

Share of searches by month for Cîroc, Stolichnaya. The figures are in the table below the chart.

View monthly share of searches table
MonthSmirnoffAbsolutGrey GooseBelvedere42 BelowCîrocStolichnaya
Oct 202554.9%23.2%7.6%5%4.5%3.7%1%
Nov 202551.7%22.7%8.6%5.1%7.4%3.4%1.2%
Dec 202548.8%24.5%9%4.3%5.4%6.7%1.2%
Jan 202641.7%29.6%8%5.8%7.6%4.5%2.7%
Feb 202645.8%29.9%8.1%5.6%4.8%4.5%1.3%
Mar 202648.8%28.2%8.1%5.8%4.6%3.6%0.95%
Apr 202649.8%27.3%7.7%5.4%4.3%4.4%1.1%
May 202647.2%29.2%8.1%5.6%5.7%3.1%1%
Jun 202646.8%31.6%7.1%6.3%4%3.3%0.96%
Jul 202648.1%29.3%8.1%5%5.8%2.8%0.85%
Aug 202645.8%32.3%7.7%4.8%5%3.3%1%
Sep 202648.6%29.6%8.6%5.8%3.5%3.3%0.68%

How has the Cîroc and Stolichnaya comparison changed over the last 12 months?

3 findings
  • Cîroc was ahead of Stolichnaya in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in New Zealand moved from 3.7% to 3.3%, and its estimated monthly branded searches moved from 710 to 780.
  • Across the 12 months ending September 2026, Stolichnaya’s share of searches among vodka brands in New Zealand moved from 1% to 0.68%, and its estimated monthly branded searches moved from 200 to 160.

How did search popularity change for New Zealand vodka brands in September 2026?

1 change

  1. Estimated monthly branded searches for Stolichnaya in New Zealand fell 20% over 12 measured months, from 200 to 160 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Cîroc’s and Stolichnaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cîroc

8 branded search terms

  • ciroc
  • ciroc coconut vodka
  • ciroc flavors
  • ciroc pineapple
  • ciroc pineapple vodka
  • ciroc pomegranate
  • ciroc vodka
  • pomegranate ciroc

Stolichnaya

2 branded search terms

  • stoli vodka
  • stolichnaya

How the Brand Demand Index is measured

Other head-to-heads among vodka brands

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