Brandwave

Chroma vs Milvus:Which is more popular by branded search in New Zealand?

In August 2026, Chroma had more branded searches than Milvus among vector databases in New Zealand. Chroma was estimated to have 70 branded searches compared to Milvus’ 30, and held a 15.2% Share of Search versus Milvus’ 6.5%.

Share of Search among vector databases in New Zealand in August 2026Which is more popular in search, Chroma or Milvus?
Chroma15.2%70 searches
vs
Milvus6.5%30 searches

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Which is more popular in search, Chroma or Milvus?

Compare the vector databases New Zealand developers build AI search and retrieval with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chroma and Milvus among vector databases in New Zealand, by month

Share of Search by month for Chroma, Milvus. The figures are in the table below the chart.

View monthly share of search table
MonthPineconeQdrantChromaMilvusWeaviate
Oct 202515%30%25%12.5%17.5%
Nov 202512.1%30.3%24.2%15.2%18.2%
Dec 202518.5%37%22.2%11.1%11.1%
Jan 202612.9%35.5%25.8%12.9%12.9%
Feb 202622.5%35%22.5%10%10%
Mar 202629.2%27.1%22.9%8.3%12.5%
Apr 202628%26%24%10%12%
May 202632.1%32.1%20.8%7.5%7.5%
Jun 202639.2%29.4%19.6%5.9%5.9%
Jul 202635.7%33.3%11.9%11.9%7.1%
Aug 202650%21.7%15.2%6.5%6.5%
Sep 2026—————

How has the Chroma and Milvus comparison changed over the last 12 months?

  • Chroma was ahead of Milvus in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Chroma’s estimated Share of Search among vector databases in New Zealand moved from 25% to 15.2%, and its estimated monthly branded searches moved from 100 to 70.
  • Across the 11 months ending August 2026, Milvus’ estimated Share of Search among vector databases in New Zealand moved from 12.5% to 6.5%, and its estimated monthly branded searches moved from 50 to 30.

How did search popularity change for New Zealand vector databases in August 2026?

  1. In August 2026, Chroma gained estimated Share of Search among vector databases in New Zealand, from 11.9% to 15.2%.

  2. In August 2026, Milvus lost estimated Share of Search among vector databases in New Zealand, from 11.9% to 6.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Chroma’s and Milvus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chroma

5 branded search terms

  • chroma db
  • chroma embeddings
  • chroma rag
  • chroma vector database
  • chromadb

Milvus

3 branded search terms

  • milvus
  • milvus embeddings
  • milvus vector database

How the Brand Demand Index is measured

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