Brandwave

How popular isChroma in search?

In August 2026, there were an estimated 70 branded searches for Chroma in New Zealand which is down 30% over the last 11 months. Chroma holds 15.2% estimated Share of Search among New Zealand vector databases and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Pinecone50%
  2. Qdrant21.7%
  3. Chroma15.2%
  4. Milvus6.5%
  5. Weaviate6.5%
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Which vector databases compete with Chroma?

Chroma against vector databases in New Zealand, by month

Share of Search by month for Pinecone, Qdrant, Chroma, Milvus, Weaviate. The figures are in the table below the chart.

View monthly share of search table
MonthPineconeQdrantChromaMilvusWeaviate
Oct 202515%30%25%12.5%17.5%
Nov 202512.1%30.3%24.2%15.2%18.2%
Dec 202518.5%37%22.2%11.1%11.1%
Jan 202612.9%35.5%25.8%12.9%12.9%
Feb 202622.5%35%22.5%10%10%
Mar 202629.2%27.1%22.9%8.3%12.5%
Apr 202628%26%24%10%12%
May 202632.1%32.1%20.8%7.5%7.5%
Jun 202639.2%29.4%19.6%5.9%5.9%
Jul 202635.7%33.3%11.9%11.9%7.1%
Aug 202650%21.7%15.2%6.5%6.5%
Sep 2026—————

  1. 1.Pinecone

    50%

    held 1st · 230 estimated branded searches · +53.3% vs prior month · +14.3 points

  2. 2.Qdrant

    21.7%

    held 2nd · 100 estimated branded searches · -28.6% vs prior month · -11.6 points

  3. 3.Chroma

    15.2%

    held 3rd · 70 estimated branded searches · +40% vs prior month · +3.3 points

  4. 4.Milvus

    6.5%

    held 4th · 30 estimated branded searches · -40% vs prior month · -5.4 points

  5. 5.Weaviate

    6.5%

    held 5th · 30 estimated branded searches · 0% vs prior month · -0.6 points

Compare search popularity between Chroma and its closest rivals

How has branded search demand for Chroma changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chroma in New Zealand fell from 100 to 70.
  • Across the 11 months ending August 2026, Chroma’s estimated Share of Search among vector databases in New Zealand decreased from 25% to 15.2%.
  • Across the 11 months ending August 2026, Chroma’s estimated Share of Search among vector databases in New Zealand peaked at 25.8% in January 2026 and was lowest at 11.9% in July 2026.
  • Across the 11 months ending August 2026, Chroma fell from 2nd to 3rd among vector databases in New Zealand.

How did search popularity change for New Zealand vector databases in August 2026?

  1. In August 2026, Pinecone gained estimated Share of Search among vector databases in New Zealand, from 35.7% to 50%.

  2. In August 2026, Chroma gained estimated Share of Search among vector databases in New Zealand, from 11.9% to 15.2%.

  3. In August 2026, Qdrant lost estimated Share of Search among vector databases in New Zealand, from 33.3% to 21.7%.

  4. In August 2026, Milvus lost estimated Share of Search among vector databases in New Zealand, from 11.9% to 6.5%.

  5. In August 2026, Weaviate lost estimated Share of Search among vector databases in New Zealand, from 7.1% to 6.5%.

How is Chroma measured?

Brandwave collects information about searches that people make online using Chroma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • chroma db
  • chroma embeddings
  • chroma rag
  • chroma vector database
  • chromadb

Do you work for Chroma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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