Brandwave

Champion Flour vs Pettinice:Which is more popular?

In September 2026, Champion Flour had more branded searches than Pettinice among baking brands in New Zealand. Champion Flour had about 840 branded searches, while Pettinice had 90. Champion Flour made up 8.9% of all baking brand searches we track, and Pettinice accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about baking brands, neither Champion Flour nor Pettinice appeared in any of the five answers.

Among baking brands in New Zealand in September 2026

Who do people search for more?

Champion Flour, about 9 searches for every 1 for Pettinice

Champion Flour 840 searchesPettinice 90 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Champion Flour in 0 of 5Pettinice in 0 of 5

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Top baking brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Champion Flour nor Pettinice showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Edmonds1st
  2. Chelsea2nd
  3. Pams3rd
  4. Betty Crocker4th
  5. Champion Flour–
  6. Pettinice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chelsea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betty Crocker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion Flour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pettinice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baking brands

5 answers

  • Asked ChatGPT

    “Which baking brand should I buy in New Zealand?”

    1. 1Edmonds
    2. 2Pams

  • Asked ChatGPT

    “What are the best baking brands in New Zealand?”

    1. 1Edmonds
    2. 2Chelsea
    3. 3Pams

  • Asked ChatGPT

    “What's the best baking brand in New Zealand for everyday baking?”

    1. 1Edmonds
    2. 2Chelsea
    3. 3Pams

  • Searched Google, AI Overview

    “cake mix nz”

    1. 1Edmonds
    2. 2Betty Crocker

  • Searched Google, AI Overview

    “icing sugar nz”

    1. 1Chelsea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Champion Flour or Pettinice more popular in search?

This chart shows how often people search Google for Champion Flour and Pettinice by name. Each line represents a brand's share of searches for all six baking brands we track, month by month, from searches in New Zealand.

Champion Flour and Pettinice among baking brands in New Zealand, by month

Share of searches by month for Champion Flour, Pettinice. The figures are in the table below the chart.

View monthly share of searches table
MonthChelseaEdmondsBetty CrockerPamsChampion FlourPettinice
Oct 202554.4%14.8%8.4%14.2%7.4%0.71%
Nov 202552.7%16.8%7.9%12.7%9.1%0.83%
Dec 202556.5%13.8%9.6%11.1%8.3%0.74%
Jan 202656.7%14.4%7.9%11.6%8.9%0.43%
Feb 202652.8%16%8.3%12.5%9.9%0.6%
Mar 202652.7%15.8%7.4%13.5%9.8%0.68%
Apr 202652.4%18.6%8.5%10.1%9.9%0.39%
May 202651%18.1%12.3%9.6%8.3%0.64%
Jun 202653.7%15%11.9%10.3%8.4%0.7%
Jul 202655.8%14.5%12.4%9.3%7.4%0.51%
Aug 202649.5%15.1%12.9%12.6%9.2%0.63%
Sep 202650.2%16.1%12.6%11.3%8.9%0.95%

How has the Champion Flour and Pettinice comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baking brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Pettinice in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

  2. Estimated monthly branded searches for Champion Flour in New Zealand rose 15.1% over 12 measured months, from 730 to 840 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Champion Flour’s and Pettinice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Champion Flour

4 branded search terms

  • champion beta flour
  • champion flour
  • champion flour mill
  • champion recipe

Pettinice

1 branded search term

  • pettinice

How the Brand Demand Index is measured

Other head-to-heads among baking brands

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