Celebrity Cruises vs Cunard:Which is more popular by branded search in New Zealand?
In August 2026, Celebrity Cruises had more branded searches than Cunard among cruise lines in New Zealand. Celebrity Cruises was estimated to have 6.1K branded searches compared to Cunard’s 1.1K, and held a 10.9% Share of Search versus Cunard’s 2%.
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Which is more popular in search, Celebrity Cruises or Cunard?
Compare the cruise lines New Zealanders book Pacific and world cruises with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Celebrity Cruises, Cunard. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Celebrity Cruises and Cunard comparison changed over the last 12 months?
3 findings
- Celebrity Cruises was ahead of Cunard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 16.2% to 10.9%, and its estimated monthly branded searches moved from 9.3K to 6.1K.
- Across the 11 months ending August 2026, Cunard’s estimated Share of Search among cruise lines in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
How did search popularity change for New Zealand cruise lines in August 2026?
1 change
Estimated monthly branded searches for Celebrity Cruises in New Zealand fell 34.3% over 11 measured months, from 9.3K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Celebrity Cruises’ and Cunard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celebrity Cruises
18 branded search terms
- celebrity cruise
- celebrity cruise destinations
- celebrity cruise edge
- celebrity cruise line
- celebrity cruise nz
- celebrity cruise ships
- celebrity cruises constellation
- celebrity cruises eclipse
- celebrity cruises mediterranean
- celebrity cruises millennium
- celebrity cruises near me
- celebrity cruises new zealand
- celebrity cruises online
- celebrity cruises silhouette
- celebrity cruises solstice
- celebrity cruises website
- celebritycruises com
- x celebrity cruise
Cunard
13 branded search terms
- cunard
- cunard co
- cunard com
- cunard line ltd
- cunard near me
- cunard new zealand
- cunard nz
- cunard online
- cunard queen anne
- cunard queen elizabeth
- cunard queen mary 2
- cunard victoria
- my cunard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.