Brandwave

Castlerock vs Maui Capital:Which is more popular in New Zealand?

In October 2026, Castlerock had more branded searches than Maui Capital among private equity firms in New Zealand. Castlerock had about 1,900 branded searches, while Maui Capital had 40. Castlerock made up 52.8% of all private equity firm searches we track, and Maui Capital accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about private equity firms, Castlerock appeared in two of the five answers and Maui Capital in none.

Among private equity firms in New Zealand in October 2026

Who do people search for more?

Castlerock, about 48 searches for every 1 for Maui Capital

Castlerock 1.9K searchesMaui Capital 40 searches

Who does AI mention more?

Castlerock, mentioned in 2 of 5 answers, Maui Capital in 0

Castlerock in 2 of 5Maui Capital in 0 of 5

Who does AI recommend more?

Castlerock, the only one of the two named

Castlerock first in 2Maui Capital never named

Follow Castlerock vs Maui Capital and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top private equity firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Castlerock was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Maui Capital did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Direct Capital1st
  2. Waterman Capital2nd
  3. Pencarrow Private Equity3rd
  4. Pioneer Capital4th
  5. Castlerock5th
  6. Adamantem Capital–
  7. Anchorage Capital Partners–
  8. Maui Capital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direct Capital4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pioneer Capital4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterman Capital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pencarrow Private Equity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castlerock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adamantem Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchorage Capital Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maui Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about private equity firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Castlerock or Maui Capital more popular in search?

This chart shows how often people search Google for Castlerock and Maui Capital by name. Each line represents a brand's share of searches for all eight private equity firms we track, month by month, from searches in New Zealand.

Castlerock and Maui Capital among private equity firms in New Zealand, by month

Share of searches by month for Castlerock, Maui Capital. The figures are in the table below the chart.

View monthly share of searches table
MonthCastlerockWaterman CapitalDirect CapitalPioneer CapitalPencarrow Private EquityAdamantem CapitalAnchorage Capital PartnersMaui Capital
Nov 202558.4%9.5%11.7%9.5%6.3%1.7%1.7%1.2%
Dec 202570.3%5.1%11.5%5.1%2.7%3.3%1.2%0.78%
Jan 202671.8%6.4%6.4%6.4%4.2%1.7%1.7%1.2%
Feb 202660%9.8%9.8%8%6.5%2.3%2.5%1.3%
Mar 202650.1%12.7%10.3%10.3%8.4%3.7%2.1%2.4%
Apr 202660.2%8%8%8%6.5%5.3%2.3%1.8%
May 202653.5%11%11%11%7.3%2.5%2.3%1.4%
Jun 202654.4%11.2%11.2%9.2%7.4%3.2%2%1.4%
Jul 202655.9%7.6%11.5%11.5%6.2%2.1%3.8%1.5%
Aug 202657.1%11.4%9.3%11.4%6.2%0.95%1.9%1.7%
Sep 202653.1%8.9%16.5%10.9%5.9%0.84%2.5%1.4%
Oct 202652.8%16.4%8.9%8.9%7.2%2.5%2.2%1.1%

How has branded search for Castlerock and Maui Capital changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand private equity firms in October 2026?

3 changes

  1. In October 2026, Adamantem Capital overtook Anchorage Capital Partners and Maui Capital to rank 6th among private equity firms in New Zealand, with 2.5% of the searches.

  2. Estimated monthly branded searches for Castlerock in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026.

  3. Estimated monthly branded searches for Maui Capital in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.

How are Castlerock’s and Maui Capital’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Castlerock’s and Maui Capital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castlerock

1 branded search term

  • castlerock

Maui Capital

1 branded search term

  • maui capital

How the Brand Demand Index is measured

Other head-to-heads among private equity firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free