How popular isCastlerock?
In October 2026, people searched for Castlerock by name about 1,900 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 52.8% of all New Zealand private equity firm searches, placing Castlerock first out of eight firms. When we asked both ChatGPT and Google AI Overviews about private equity firms, Castlerock appeared in two of the five answers and was the fifth most recommended of the eight.
Castlerock is the most searched of 8 competitors and the fifth most recommended in the AI answers we collected.
CastlerockShare of searches 52.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Waterman CapitalShare of searches 16.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Direct CapitalShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Pioneer CapitalShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Pencarrow Private EquityShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top private equity firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Castlerock was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Castlerock is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Direct Capital4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pioneer Capital4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterman Capital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pencarrow Private Equity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castlerock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adamantem Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchorage Capital Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maui Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about private equity firms
5 answers
Asked ChatGPT
“Which private equity firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best private equity firms in New Zealand?”
Asked ChatGPT
“What's the best private equity firm in New Zealand for a business sale?”
Searched Google, AI Overview
“private equity firms nz”
Searched Google, AI Overview
“private equity nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Castlerock compared with other New Zealand private equity firms?
Share of searches by month for Castlerock, Waterman Capital, Direct Capital, Pioneer Capital, Pencarrow Private Equity, Adamantem Capital, Anchorage Capital Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | Castlerock | Waterman Capital | Direct Capital | Pioneer Capital | Pencarrow Private Equity | Adamantem Capital | Anchorage Capital Partners | Maui Capital |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 58.4% | 9.5% | 11.7% | 9.5% | 6.3% | 1.7% | 1.7% | 1.2% |
| Dec 2025 | 70.3% | 5.1% | 11.5% | 5.1% | 2.7% | 3.3% | 1.2% | 0.78% |
| Jan 2026 | 71.8% | 6.4% | 6.4% | 6.4% | 4.2% | 1.7% | 1.7% | 1.2% |
| Feb 2026 | 60% | 9.8% | 9.8% | 8% | 6.5% | 2.3% | 2.5% | 1.3% |
| Mar 2026 | 50.1% | 12.7% | 10.3% | 10.3% | 8.4% | 3.7% | 2.1% | 2.4% |
| Apr 2026 | 60.2% | 8% | 8% | 8% | 6.5% | 5.3% | 2.3% | 1.8% |
| May 2026 | 53.5% | 11% | 11% | 11% | 7.3% | 2.5% | 2.3% | 1.4% |
| Jun 2026 | 54.4% | 11.2% | 11.2% | 9.2% | 7.4% | 3.2% | 2% | 1.4% |
| Jul 2026 | 55.9% | 7.6% | 11.5% | 11.5% | 6.2% | 2.1% | 3.8% | 1.5% |
| Aug 2026 | 57.1% | 11.4% | 9.3% | 11.4% | 6.2% | 0.95% | 1.9% | 1.7% |
| Sep 2026 | 53.1% | 8.9% | 16.5% | 10.9% | 5.9% | 0.84% | 2.5% | 1.4% |
| Oct 2026 | 52.8% | 16.4% | 8.9% | 8.9% | 7.2% | 2.5% | 2.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 1.9K | 0% | -0.3 points | |
| 2, moved from 4th to 2nd | 16.4% | 590 | +84.4% | +7.5 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 8.9% | 320 | -45.8% | -7.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 8.9% | 320 | -17.9% | -2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.2% | 260 | +23.8% | +1.4 points | |
| 6, moved from 8th to 6th | 2.5% | 90 | +200% | +1.7 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 2.2% | 80 | -11.1% | -0.3 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.1% | 40 | -20% | -0.3 pointsmoved from 7th to 8th |
52.8%
Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
16.4%
Moved from 4th to 2nd. 590 estimated branded searches, +84.4% vs prior month. Share +7.5 points.
8.9%
Moved from 2nd to 3rd. 320 estimated branded searches, -45.8% vs prior month. Share -7.6 points.
8.9%
Moved from 3rd to 4th. 320 estimated branded searches, -17.9% vs prior month. Share -2 points.
7.2%
Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share +1.4 points.
2.5%
Moved from 8th to 6th. 90 estimated branded searches, +200% vs prior month. Share +1.7 points.
Moved from 6th to 7th. 80 estimated branded searches, -11.1% vs prior month. Share -0.3 points.
1.1%
Moved from 7th to 8th. 40 estimated branded searches, -20% vs prior month. Share -0.3 points.
Compare popularity between Castlerock and its closest rivals
Every comparison with Castlerock
7 comparisons
How has branded search demand for Castlerock changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Castlerock in New Zealand fell from 2.4K to 1.9K.
- Across the 12 months ending October 2026, Castlerock’s share of searches among private equity firms in New Zealand decreased from 58.4% to 52.8%.
- Across the 12 months ending October 2026, Castlerock’s share of searches among private equity firms in New Zealand peaked at 71.8% in January 2026 and was lowest at 50.1% in March 2026.
How did search popularity change for New Zealand private equity firms in October 2026?
6 changes
In October 2026, Waterman Capital overtook Direct Capital and Pioneer Capital to rank 2nd among private equity firms in New Zealand, with 16.4% of the searches.
In October 2026, Adamantem Capital overtook Anchorage Capital Partners and Maui Capital to rank 6th among private equity firms in New Zealand, with 2.5% of the searches.
In October 2026, Pencarrow Private Equity gained share of searches among private equity firms in New Zealand, from 5.9% to 7.2%.
In October 2026, Direct Capital lost share of searches among private equity firms in New Zealand, from 16.5% to 8.9%.
In October 2026, Pioneer Capital lost share of searches among private equity firms in New Zealand, from 10.9% to 8.9%.
Estimated monthly branded searches for Anchorage Capital Partners in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in October 2026.
How are Castlerock’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Castlerock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- castlerock
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