Brandwave

Castle Point Funds vs Salt Funds:Which is more popular by branded search in New Zealand?

In August 2026, Salt Funds had more branded searches than Castle Point Funds among fund managers in New Zealand. Salt Funds was estimated to have 320 branded searches compared to Castle Point Funds’ 70, and held a 0.83% Share of Search versus Castle Point Funds’ 0.18%.

Share of Search among fund managers in New Zealand in August 2026Which is more popular in search, Castle Point Funds or Salt Funds?
Castle Point Funds0.18%70 searches
vs
Salt Funds0.83%320 searches
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Which is more popular in search, Castle Point Funds or Salt Funds?

Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Castle Point Funds and Salt Funds among fund managers in New Zealand, by month

Share of Search by month for Salt Funds, Castle Point Funds. The figures are in the table below the chart.

View monthly share of search table
MonthMilfordPie FundsHarbour Asset ManagementSalt FundsDevon FundsCastle Point Funds
Oct 202584.2%13.1%1.6%0.39%0.59%0.09%
Nov 202584.2%12.6%1.9%0.47%0.59%0.16%
Dec 202582.7%13.8%2%0.61%0.61%0.32%
Jan 202684.2%13%1.6%0.39%0.6%0.12%
Feb 202683.7%12.8%2%0.46%0.86%0.13%
Mar 202684.1%12.2%2.2%0.44%0.82%0.23%
Apr 202683.4%13.2%2%0.38%0.71%0.19%
May 202683.8%13%2.2%0.39%0.48%0.16%
Jun 202683.7%13.1%2%0.32%0.59%0.25%
Jul 202684.2%12.1%2.2%0.55%0.69%0.18%
Aug 202683.8%11.9%2.7%0.83%0.54%0.18%
Sep 2026——————

How has the Castle Point Funds and Salt Funds comparison changed over the last 12 months?

How did search popularity change for New Zealand fund managers in August 2026?

  1. In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.

  2. Estimated monthly branded searches for Castle Point Funds in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Castle Point Funds’ and Salt Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castle Point Funds

1 branded search term

  • castle point funds

Salt Funds

1 branded search term

  • salt funds

How the Brand Demand Index is measured

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