Brandwave

Castle Point Funds vs Milford:Which is more popular by branded search in New Zealand?

In August 2026, Milford had more branded searches than Castle Point Funds among fund managers in New Zealand. Milford was estimated to have 32.5K branded searches compared to Castle Point Funds’ 70, and held an 83.8% Share of Search versus Castle Point Funds’ 0.18%.

Share of Search among fund managers in New Zealand in August 2026Which is more popular in search, Castle Point Funds or Milford?
Castle Point Funds0.18%70 searches
vs
Milford83.8%32.5K searches
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Which is more popular in search, Castle Point Funds or Milford?

Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Castle Point Funds and Milford among fund managers in New Zealand, by month

Share of Search by month for Milford, Castle Point Funds. The figures are in the table below the chart.

View monthly share of search table
MonthMilfordPie FundsHarbour Asset ManagementSalt FundsDevon FundsCastle Point Funds
Oct 202584.2%13.1%1.6%0.39%0.59%0.09%
Nov 202584.2%12.6%1.9%0.47%0.59%0.16%
Dec 202582.7%13.8%2%0.61%0.61%0.32%
Jan 202684.2%13%1.6%0.39%0.6%0.12%
Feb 202683.7%12.8%2%0.46%0.86%0.13%
Mar 202684.1%12.2%2.2%0.44%0.82%0.23%
Apr 202683.4%13.2%2%0.38%0.71%0.19%
May 202683.8%13%2.2%0.39%0.48%0.16%
Jun 202683.7%13.1%2%0.32%0.59%0.25%
Jul 202684.2%12.1%2.2%0.55%0.69%0.18%
Aug 202683.8%11.9%2.7%0.83%0.54%0.18%
Sep 2026——————

How has the Castle Point Funds and Milford comparison changed over the last 12 months?

How did search popularity change for New Zealand fund managers in August 2026?

  1. Estimated monthly branded searches for Castle Point Funds in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

  2. Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Castle Point Funds’ and Milford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castle Point Funds

1 branded search term

  • castle point funds

Milford

31 branded search terms

  • kiwisaver milford
  • milford active growth
  • milford active growth kiwisaver
  • milford asset
  • milford asset kiwisaver
  • milford asset management
  • milford asset management app
  • milford asset management fees
  • milford asset management funds
  • milford asset management kiwisaver
  • milford asset management near me
  • milford asset management nz
  • milford asset management portal
  • milford asset management review
  • milford asset management unit prices
  • milford asset mgmt
  • milford assets kiwisaver
  • milford funds
  • milford funds kiwisaver
  • milford funds limited
  • milford investment
  • milford investment funds
  • milford investment kiwisaver
  • milford investments
  • milford kiwisaver
  • milford kiwisaver active growth fund
  • milford kiwisaver aggressive fund
  • milford kiwisaver nz
  • milford kiwisaver plan
  • milford managed funds
  • www milford asset management

How the Brand Demand Index is measured

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