Castle Point Funds vs Kernel:Which is more popular?
In September 2026, Kernel had more branded searches than Castle Point Funds among fund managers in New Zealand. Kernel had about 24,600 branded searches, while Castle Point Funds had 90. Kernel made up 24.6% of all fund manager searches we track, and Castle Point Funds accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about fund managers, Kernel appeared in four of the five answers and Castle Point Funds in none.
Who do people search for more?
Kernel, about 273 searches for every 1 for Castle Point Funds
Who does AI mention more?
Kernel, mentioned in 4 of 5 answers, Castle Point Funds in 0
Who does AI recommend more?
Kernel, the only one of the two named
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Top fund managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kernel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Castle Point Funds did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Simplicity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
InvestNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milford4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fisher Funds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pie Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Harbour Asset Management0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Devon Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salt Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castle Point Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fund managers
5 answers
Asked ChatGPT
“Which fund manager should I use in New Zealand?”
Asked ChatGPT
“What are the best fund managers in New Zealand?”
Asked ChatGPT
“What's the best fund manager in New Zealand for long term investing?”
Searched Google, AI Overview
“fund managers nz”
Searched Google, AI Overview
“managed funds nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Castle Point Funds or Kernel more popular in search?
This chart shows how often people search Google for Castle Point Funds and Kernel by name. Each line represents a brand's share of searches for all ten fund managers we track, month by month, from searches in New Zealand.
Share of searches by month for Kernel, Castle Point Funds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher Funds | Kernel | InvestNow | Milford | Pie Funds | Simplicity | Harbour Asset Management | Devon Funds | Salt Funds | Castle Point Funds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 15.2% | 16.7% | 28.3% | 5.3% | 1.8% | 0.73% | 0.3% | 0.19% | 0.05% |
| Nov 2025 | 35.7% | 14.2% | 15.6% | 26.5% | 4.9% | 1.7% | 0.83% | 0.27% | 0.22% | 0.07% |
| Dec 2025 | 34.5% | 16.3% | 18.5% | 23.1% | 4.8% | 1.5% | 0.8% | 0.26% | 0.26% | 0.14% |
| Jan 2026 | 33.9% | 16.4% | 18.1% | 24.1% | 4.7% | 1.7% | 0.66% | 0.26% | 0.17% | 0.05% |
| Feb 2026 | 37.7% | 15% | 16.5% | 23.5% | 4.3% | 1.7% | 0.74% | 0.36% | 0.19% | 0.06% |
| Mar 2026 | 36.6% | 17.5% | 16.1% | 22.7% | 4.1% | 1.5% | 0.87% | 0.35% | 0.18% | 0.1% |
| Apr 2026 | 35.2% | 17.9% | 18.9% | 21.3% | 4.1% | 1.5% | 0.69% | 0.27% | 0.15% | 0.07% |
| May 2026 | 29.8% | 21.8% | 19.6% | 22.1% | 4.2% | 1.4% | 0.76% | 0.19% | 0.15% | 0.06% |
| Jun 2026 | 30.3% | 22.2% | 20% | 20.4% | 4.3% | 1.5% | 0.73% | 0.23% | 0.13% | 0.1% |
| Jul 2026 | 28.3% | 25.3% | 18.6% | 20.9% | 3.9% | 1.6% | 0.82% | 0.27% | 0.22% | 0.07% |
| Aug 2026 | 27.8% | 25.3% | 18.3% | 21.1% | 3.9% | 2% | 0.98% | 0.21% | 0.32% | 0.07% |
| Sep 2026 | 33.6% | 24.6% | 18.1% | 17.3% | 3.1% | 1.7% | 1% | 0.21% | 0.14% | 0.09% |
How has the Castle Point Funds and Kernel comparison changed over the last 12 months?
3 findings
- Kernel was ahead of Castle Point Funds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Castle Point Funds’ share of searches among fund managers in New Zealand moved from 0.05% to 0.09%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 12 months ending September 2026, Kernel’s share of searches among fund managers in New Zealand moved from 15.2% to 24.6%, and its estimated monthly branded searches moved from 16.4K to 24.6K.
How did search popularity change for New Zealand fund managers in September 2026?
2 changes
In September 2026, Kernel lost share of searches among fund managers in New Zealand, from 25.3% to 24.6%.
Estimated monthly branded searches for Castle Point Funds in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Castle Point Funds’ and Kernel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castle Point Funds
1 branded search term
- castle point funds
Kernel
2 branded search terms
- kernel kiwisaver
- kernel wealth
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