Castle Point Funds vs InvestNow:Which is more popular?
In September 2026, InvestNow had more branded searches than Castle Point Funds among fund managers in New Zealand. InvestNow had about 18,100 branded searches, while Castle Point Funds had 90. InvestNow made up 18.1% of all fund manager searches we track, and Castle Point Funds accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about fund managers, InvestNow appeared in four of the five answers and Castle Point Funds in none.
Who do people search for more?
InvestNow, about 201 searches for every 1 for Castle Point Funds
Who does AI mention more?
InvestNow, mentioned in 4 of 5 answers, Castle Point Funds in 0
Who does AI recommend more?
InvestNow, the only one of the two named
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Top fund managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, InvestNow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Castle Point Funds did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Simplicity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- InvestNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milford4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fisher Funds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pie Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Harbour Asset Management0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Devon Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salt Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castle Point Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fund managers
5 answers
Asked ChatGPT
“Which fund manager should I use in New Zealand?”
Asked ChatGPT
“What are the best fund managers in New Zealand?”
Asked ChatGPT
“What's the best fund manager in New Zealand for long term investing?”
Searched Google, AI Overview
“fund managers nz”
Searched Google, AI Overview
“managed funds nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Castle Point Funds or InvestNow more popular in search?
This chart shows how often people search Google for Castle Point Funds and InvestNow by name. Each line represents a brand's share of searches for all ten fund managers we track, month by month, from searches in New Zealand.
Share of searches by month for InvestNow, Castle Point Funds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher Funds | Kernel | InvestNow | Milford | Pie Funds | Simplicity | Harbour Asset Management | Devon Funds | Salt Funds | Castle Point Funds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 15.2% | 16.7% | 28.3% | 5.3% | 1.8% | 0.73% | 0.3% | 0.19% | 0.05% |
| Nov 2025 | 35.7% | 14.2% | 15.6% | 26.5% | 4.9% | 1.7% | 0.83% | 0.27% | 0.22% | 0.07% |
| Dec 2025 | 34.5% | 16.3% | 18.5% | 23.1% | 4.8% | 1.5% | 0.8% | 0.26% | 0.26% | 0.14% |
| Jan 2026 | 33.9% | 16.4% | 18.1% | 24.1% | 4.7% | 1.7% | 0.66% | 0.26% | 0.17% | 0.05% |
| Feb 2026 | 37.7% | 15% | 16.5% | 23.5% | 4.3% | 1.7% | 0.74% | 0.36% | 0.19% | 0.06% |
| Mar 2026 | 36.6% | 17.5% | 16.1% | 22.7% | 4.1% | 1.5% | 0.87% | 0.35% | 0.18% | 0.1% |
| Apr 2026 | 35.2% | 17.9% | 18.9% | 21.3% | 4.1% | 1.5% | 0.69% | 0.27% | 0.15% | 0.07% |
| May 2026 | 29.8% | 21.8% | 19.6% | 22.1% | 4.2% | 1.4% | 0.76% | 0.19% | 0.15% | 0.06% |
| Jun 2026 | 30.3% | 22.2% | 20% | 20.4% | 4.3% | 1.5% | 0.73% | 0.23% | 0.13% | 0.1% |
| Jul 2026 | 28.3% | 25.3% | 18.6% | 20.9% | 3.9% | 1.6% | 0.82% | 0.27% | 0.22% | 0.07% |
| Aug 2026 | 27.8% | 25.3% | 18.3% | 21.1% | 3.9% | 2% | 0.98% | 0.21% | 0.32% | 0.07% |
| Sep 2026 | 33.6% | 24.6% | 18.1% | 17.3% | 3.1% | 1.7% | 1% | 0.21% | 0.14% | 0.09% |
How has the Castle Point Funds and InvestNow comparison changed over the last 12 months?
3 findings
- InvestNow was ahead of Castle Point Funds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Castle Point Funds’ share of searches among fund managers in New Zealand moved from 0.05% to 0.09%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 12 months ending September 2026, InvestNow’s share of searches among fund managers in New Zealand moved from 16.7% to 18.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for New Zealand fund managers in September 2026?
2 changes
InvestNow’s share of searches among fund managers in New Zealand has lost ground for 3 months in a row, from 20% to 18.1% in September 2026.
Estimated monthly branded searches for Castle Point Funds in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Castle Point Funds’ and InvestNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castle Point Funds
1 branded search term
- castle point funds
InvestNow
1 branded search term
- InvestNow
Other head-to-heads among fund managers
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