Cassia vs Kingi:Which is more popular by branded search in New Zealand?
In August 2026, Cassia had more branded searches than Kingi among auckland destination restaurants in New Zealand. Cassia was estimated to have 8.3K branded searches compared to Kingi’s 3.2K, and held an 8.9% Share of Search versus Kingi’s 3.4%.
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Which is more popular in search, Cassia or Kingi?
Compare the destination restaurants Aucklanders and visitors book for special occasions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cassia, Kingi. The figures are in the table below the chart.
View monthly share of search table
| Month | Amano | Ahi | Cassia | Kingi | Sidart |
|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 7.3% | 8.7% | 1.7% | 16% |
| Nov 2025 | 75% | 11.6% | 10.2% | 1.9% | 1.3% |
| Dec 2025 | 76.5% | 9% | 10.1% | 2.1% | 2.4% |
| Jan 2026 | 79.3% | 8.7% | 8.8% | 2.2% | 1.1% |
| Feb 2026 | 79% | 7.3% | 11.2% | 1.6% | 0.92% |
| Mar 2026 | 82.2% | 6.2% | 9.2% | 1.6% | 0.8% |
| Apr 2026 | 82.1% | 6.1% | 9.1% | 1.9% | 0.83% |
| May 2026 | 80.4% | 6.1% | 10.3% | 2% | 1.3% |
| Jun 2026 | 74.5% | 14.5% | 8.7% | 1.6% | 0.67% |
| Jul 2026 | 76.7% | 13.9% | 7% | 2% | 0.49% |
| Aug 2026 | 76.1% | 11.2% | 8.9% | 3.4% | 0.47% |
| Sep 2026 | — | — | — | — | — |
How has the Cassia and Kingi comparison changed over the last 12 months?
3 findings
- Cassia was ahead of Kingi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cassia’s estimated Share of Search among auckland destination restaurants in New Zealand moved from 8.7% to 8.9%, and its estimated monthly branded searches moved from 9.2K to 8.3K.
- Across the 11 months ending August 2026, Kingi’s estimated Share of Search among auckland destination restaurants in New Zealand moved from 1.7% to 3.4%, and its estimated monthly branded searches moved from 1.8K to 3.2K.
How did search popularity change for New Zealand auckland destination restaurants in August 2026?
2 changes
In August 2026, Cassia gained estimated Share of Search among auckland destination restaurants in New Zealand, from 7% to 8.9%.
In August 2026, Kingi gained estimated Share of Search among auckland destination restaurants in New Zealand, from 2% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Cassia’s and Kingi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.